Encourage users to spend more time looking at your content and on your website with a Scavenger hunt giveaway.

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Valentine’s Day Scavenger Hunt Template

Encourage users to spend more time looking at your content and on your website with a Scavenger hunt giveaway.

This template sends people across your website, social media and emails in search of hidden codes, and every code they find earns them entries into your Valentine's Day giveaway.

Run it with romantic clues and a themed prize, such as a spa day, red roses or dinner for two, and your audience has a reason to spend the lead-up to February 14 with your brand.

Trick

Hide several Secret Code Actions across your website or emails, so people have to explore different parts of your content to collect all their entries.

What This Template Does

Collects entries with Secret Code Actions for each hidden code
Keeps people hunting with codes hidden across your content
Lets you use one shared code or upload a list of unique codes that each work once
Sends traffic to your site, social channels and emails as people search

Benefits of This Template

Gives your Valentine's Day promotion a game people want to finish
Puts your themed products and offers in front of every player
Works with codes from receipts or vouchers as well as online clues
Offers people a fun chance to win a romantic prize

Who Should Use It

E-commerce brands running Valentine's Day sales or promotions
Lifestyle, fashion and beauty brands that want an interactive contest
Restaurants, spas and experience businesses offering romantic prizes
Marketers looking for a low-cost way to send people to their website

Integration Support

Secret Code Actions to check each code and award entries
Subscribe Actions to capture emails during the campaign
Viral Share Actions to reach more people when entrants invite friends

Official Gleam Resources

Online Sweepstakes Guide: Run a sweepstakes that follows the rules where you run it
Competition Installation Guide: Install your competition on your own page or a hosted Gleam page
Prize Ideas Blog Post: Find a Valentine's Day prize worth hunting for

Frequently Asked Questions

Valentine’s Day giveaways increase emotional engagement and boost seasonal sales. Click to see why they are perfect for customer connection.

Choose seasonal, emotionally driven prizes that resonate with couples, singles, and friends. Expand this FAQ to see high-performing Valentine’s giveaway prize ideas.

Start 2–3 weeks before Valentine’s Day. Click to plan your giveaway for maximum visibility and participation.

Promote your Valentine’s giveaway with coordinated messaging across email, social media, and your website to maximise reach and engagement. Expand this FAQ to see how to create a multi-channel promotion strategy.

Yes, Gleam helps you capture and sync emails during Valentine’s campaigns, turning seasonal traffic into long-term subscribers. Expand this FAQ to see how to collect leads and nurture them after your giveaway ends.

Help

See all

How to Run Online Sweepstakes

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How to Set Up Your Valentine's Day Scavenger Hunt

Define Your Prize
Pick a romantic prize, such as a spa day, a Valentine's dinner or a custom gift bundle
➡ See our prize ideas for inspiration
Set Up a Secret Code for Each Clue
Open How to Enter, add a Secret Code action for every clue, and use the Instructions to tell people where to look
➡ Configure Secret Code Actions
Choose Single or Multiple Codes
Use one Single Code per clue, or upload Multiple Codes that each work once
Set Messages and Test Every Code
Write custom messages for an incorrect code or one already used, then type each code into the widget preview to check it is accepted
Grow Your List and Reach
Add Subscribe Actions to capture emails, and Viral Share Actions so entrants can invite friends
Announce Your Hunt
Launch two weeks before February 14, tell people there is a code to find, hide each code where they already look, and post a reminder before the hunt ends
Draw Your Winners
Review your entries and pick winners at random when the hunt closes
➡ Use the Random Winners Guide

➡ Learn how to install your competition