What Are Actions?
Actions are the steps an entrant takes inside a Gleam campaign, such as subscribing to your newsletter, visiting your site, following you on social, or answering a question, to earn Competition entries or unlock Rewards. How much Gleam can check depends on the platform.
Gleam offers 90+ actions across email, social, video, gaming, and custom integrations:
Each list flags inline which actions need a manual check before announcing a winner.
- Checked with the platform's API: Discord (server membership, a role or a boost) and Twitch
- Login only, so the account is the entrant's but the action isn't checked: all six X Actions, Facebook Like and TikTok Follow
- Neither login nor check, so the handle is whatever the entrant typed: Instagram Follow and Threads Follow
Check the last two groups by hand before you announce a winner or unlock a Reward. What are verified actions in Rewards explains how.
Need an action that isn't in the list? Custom Actions (Hobby Plan and above) let you define your own action with your own validation method, for example asking entrants to create an account on your platform, with the Custom Tracking API (Business Plan and above) handling verification.
Import Actions let entrants act directly on social media (commenting on your Instagram post, posting a hashtag and so on) and pull those entries into your campaign without the entrant interacting with the widget. Most imports need the Business Plan and above (X hashtag imports are on the Pro Plan and above), and Rewards can't use them.
Actions are also called entry methods inside the Gleam app, and both terms refer to the same thing. See the full actions library for every action Gleam supports.