What Is a Customer Testimonial?
Customer testimonials are real statements from users that describe their experience with your product or service. They often focus on outcomes—such as solving a problem, saving time, or achieving measurable results—which makes them more persuasive than brand-led messaging.
Testimonials work because they provide social proof. Seeing real people share genuine experiences builds credibility and helps reduce hesitation during the buying decision. When placed on landing pages, in emails, or across ads, testimonials can increase your website conversion rate by reinforcing trust.
A strong testimonial is specific and outcome-driven. For example, “This software helped me grow my subscriber list by 230% in two months” is far more compelling than a generic endorsement.
There are two effective ways to collect testimonials using Gleam:
1) Direct customers to review platforms
You can use the Visit Action to send customers to external review sites like Google Reviews or Trustpilot. Pairing this with an incentive encourages participation while keeping the process simple.
2) Capture testimonials directly
You can collect written or video testimonials using the Upload Action. This allows customers to submit videos or images explaining their experience, which you can later showcase on your site or in campaigns.
To increase response rates, many brands reward customers for sharing feedback. A rewards-based approach acknowledges their time while encouraging thoughtful submissions.
Once collected, testimonials can be organised into galleries, reused across marketing channels, and refreshed over time—turning customer feedback into a long-term growth asset.
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