What Is a Customer Testimonial?
A customer testimonial is a customer describing, in their own words, what your product or service did for them. It can be a quote, a short written story or a video. The strongest ones name a specific problem and result, like "we cut our onboarding time in half", because a reader can picture getting the same.
They work on landing pages, in emails and in ads because they come from someone with nothing to sell.
You can collect them with Gleam in two ways:
- Add the Answer a Question action for written testimonials, with Validate Answers on if you want a word limit.
- Add the Upload action for videos or photos. Upload is on the Business Plan and above.
Many brands thank customers with a discount for their feedback, which Gleam Rewards handles:
Ask permission before you publish anyone's name, photo or video. And don't reward reviews on Google, Tripadvisor or Amazon, which all ban incentivised reviews.