What Is a Customer Testimonial?

Customer testimonials are real statements from users that describe their positive experiences with your product or service. These quotes or videos often focus on how the offering solved a problem or delivered value.

Using testimonials across landing pages, emails, and ads can build social proof and increase your website conversion rate. They show that real people trust your brand — which influences buying decisions.

For example, “This software helped me grow my subscriber list by 230% in two months” is much more convincing than brand copy alone.