What Is a Customer Testimonial?
A customer testimonial is a written or recorded review from a satisfied customer that highlights their experience. Expand to see why testimonials help boost conversions and trust.
Customer testimonials are real statements from users that describe their positive experiences with your product or service. These quotes or videos often focus on how the offering solved a problem or delivered value.
Using testimonials across landing pages, emails, and ads can build social proof and increase your website conversion rate. They show that real people trust your brand — which influences buying decisions.
For example, “This software helped me grow my subscriber list by 230% in two months” is much more convincing than brand copy alone.