Collect customer feedback by offering coupon rewards to people who leave you feedback.

Overview
How to Use
Help
Similar Templates

Customer Feedback Reward Template

Collect customer feedback by offering coupon rewards to people who leave you feedback.

Incentivize participation, boost response rates in real time, and turn qualitative feedback into actionable customer insights that improve the customer experience.

This flow is simple: complete the feedback step → reveal the discount → follow up by email to encourage purchases and measure impact on satisfaction.

Lift Response Rates

Ask one clear question to reduce friction and increase completion
Segment by lifecycle (post-purchase, churn risk, loyal customer) to gather targeted insights
Close the loop fast: acknowledge feedback and share what you changed
Track results: compare NPS and redemption rates to see which prompts drive outcomes

Optimization Tips

Keep questions concise; use optional fields for deeper qualitative feedback.
Trigger post-purchase prompts within 24–72 hours to capture fresh experiences.
Rotate questions to avoid survey fatigue and keep insights flowing.

Template Benefits

Increases completion with an immediate discount reward.
Captures both structured and qualitative feedback for product improvements.
Identifies friction points across products or services and support.
Builds an owned audience for follow-ups and retention programs.
Ties feedback to revenue impact via coupon usage and redemption data.

Best Use Cases

Post-purchase surveys that inform onboarding or packaging changes.
Feature validation and roadmap prioritization using rapid signals.
Service recovery offers when customers feel dissatisfied.

Recommended Actions

Answer a Question — Gather customer feedback at scale, combine multiple-choice with free-text for richer context, and attribute insights to future conversion and retention lifts.

Official Gleam Resources

E-Commerce Promotion Guide — Proven acquisition and retention tactics to pair with feedback-driven offers.
Promote Your Restaurant — Practical ways to turn diner feedback into repeat visits.
Discount Codes for Growth — How to use incentives without eroding margins.
Promote Your Business on Reddit — Community strategies to collect authentic feedback and drive trials.

Frequently Asked Questions

You can customise your own Product Review action with a Custom Action or a Submit URL Action.

Use a popup triggered post-purchase or on confirmation pages to collect reviews. Expand this FAQ to learn how Gleam helps you get more real reviews from real users.

Showcase user-generated content on your website using tools like Gleam Galleries, and always request written consent before publishing any user-submitted content.

Testimonials build trust by showing real results from real people — helping convert leads who are on the fence. Click to discover how to use testimonials and social proof to improve lead conversion.

Send users to trusted review platforms where you already have a profile. Click to see how Gleam lets you direct users to your preferred review page.

Help

See all

8 Ways to Promote an E-Commerce Business With Gleam

How To Promote a Restaurant with Gleam

How to Grow Your Business Using Discount Codes

How To Promote Your Business on Reddit

Similar Templates

See all

E-Commerce Coupons

Email Signup Coupon

Free Sample Reward

Shopify Coupon Widget

Shopify Retention Coupons

Questionnaire Coupons

How to Set Up the Customer Feedback Coupon Reward

Templates
Start from this template to launch a feedback-for-discount flow quickly.
➡ Rewards Templates
General
Name the campaign, set optional dates, add Terms & Conditions, language, and fraud level.
➡ General Settings
User Details
Collect email for delivery and follow-ups; add optional fields (e.g., order ID or segment tags).
➡ User Details
How to Redeem (Add Your Feedback Step)
Add Answer a Question as the required action; configure single or multiple questions and set mandatory fields as needed.
➡ How to Redeem
Reward (Coupon Delivery)
Choose Coupon/Code and paste a single code or multiple unique codes; optionally Redirect to a page with the discount pre-applied (where supported). Set claim limits to control availability.
➡ Configure Reward
Post-Redeem
Reveal the coupon in-widget and send a confirmation email with next steps and a link back to purchase.
➡ Post-Redeem Options
Install & Promote
Publish where your customer base already engages to maximize completions:

Run in a Tab — Dedicated hosted page for a focused feedback-for-discount flow.
URL/iFrame — Share a direct URL or embed via iframe on partner or community sites.
Embed on Your Site — Place on order confirmation or account pages to boost response rates.
QR Code — Add to packaging or receipts for fast, in-moment responses.
Linktree — Add to your social bio to collect feedback from social media.

Help