What Is the Best Way to Collect Customer Reviews?
Customer reviews convert best when requested at a natural moment in the customer journey. The most effective timing is immediately after purchase, on an order confirmation page, or shortly after delivery, when the experience is still fresh.
Approach 1: Use a post-purchase review popup
With Gleam Capture, you can trigger a review popup based on behaviour such as:
- Time on page
- Scroll depth
- Specific page URLs (e.g. order confirmation)
Using the Post Capture Setup options, you can redirect customers directly to Google Reviews, Trustpilot, or another review platform.
This approach works because it:
- Targets verified buyers
- Minimises friction
- Encourages honest feedback
- Protects the user experience
Approach 2: Incentivise reviews through a campaign
Another method is to run a lightweight giveaway and use the Visit Action to send participants to your review page. This ensures the visit is intentional and trackable.
This method is useful when you want to:
- Increase review volume quickly
- Reward participation
- Track engagement with the review link
Both approaches help you collect authentic feedback while maintaining a clean user experience. Choosing the right method depends on whether you prioritise immediacy (popup) or scale (campaign-based approach).