How Do I Change My Instagram Account from Personal to Business?

To change your Instagram from personal to business, go to account settings and switch to a professional account with the Business option.

To convert your personal profile to a business one, open the Instagram app and navigate to Settings > Account > Switch to Professional Account. Select “Business” (not “Creator”) and follow the prompts to choose a category and add your contact information. If prompted, link your profile to a Facebook Page to unlock the full set of business features. Switching gives you access to Instagram Insights, contact buttons, and the ability to promote posts or run ads directly from the app.

If you’re looking to turn that traffic into real business results, tools like Gleam can help you run giveaways, grow your email list, or reward followers with targeted campaigns.

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How Do I Use an Instagram Business Account?

To use an Instagram business account, access insights, run ads, add contact buttons, and connect with external tools like Gleam to run giveaways or reward loyal followers.