What’s the Best Way to Grow My YouTube Channel With a Giveaway?

Use the giveaway to get people onto your channel, then let your videos do the work. YouTube's fake engagement policy prohibits content that exists only to drive views, likes or comments, so we removed our Subscribe, Watch and Comment Actions.

What still works:

  1. Add Visit YouTube Channel from the YouTube Actions list (the YouTube Views Growth template has it set up already). Entrants get an entry for heading to your channel, and subscribing stays their choice.
  2. Offer a prize your viewers care about, like the gear you use on camera, so you attract people who'll keep watching rather than prize hunters.
  3. Add Viral Share so entrants bring their friends.
  4. Promote it on your other socials, in your email and in a video. YouTube lets you ask viewers to subscribe if they enjoy your content, as long as subscribing isn't the price of an entry.
What Should I Avoid When Doing YouTube Giveaways?

Don't reward subscribes, views or comments, don't charge to enter, and don't imply YouTube is involved. Publish official rules that cover YouTube's list.

Can I Use Gleam to Manage YouTube Giveaways?

Yes. Send entrants to your channel, collect video entries and draw winners in Gleam. YouTube's rules mean you can't reward subscribing, watching or commenting.