What Are the Legal Limitations and Obligations of Giveaway Sponsors?

When sponsoring a giveaway, you’re responsible for:

• Fulfilling the prize as described (no bait-and-switch)
• Providing clear terms about product or reward limitations
• Not misleading users about your brand’s involvement
• Ensuring the campaign complies with local contest laws

You should also be clearly disclosed on the giveaway page. Gleam helps with this by offering customizable templates, visible sponsor sections, and structured terms and conditions.