Can I Still Promote My Product if I Offer an AMOE?

Yes. Selling during a giveaway is fine, as long as nobody has to buy to enter or win. The free route is what keeps a sweepstakes from becoming an illegal lottery in places with No Purchase Necessary laws, like the US.

What usually matters (this isn't legal advice):

1. The free way to enter is easy to find, in your rules and on the entry page.
2. It gives the same chance of winning as buying does.
3. Your promotion doesn't suggest that buying improves anyone's odds.

To set it up in Gleam, open the Action that needs a purchase and switch on A Purchase or Donation is Required to Complete This Action. We add a free entry alternative to your terms, and show it only to entrants in countries where the law requires one.

Check the rules for each country you're open to, and talk to a lawyer before a high-value prize goes live.