How Often Should You Email Giveaway Entrants?
Send a welcome email immediately after entry, then settle into a light, consistent cadence — usually no more than once a week — and adjust based on engagement.
The mistake is treating giveaway entrants like a launch list and emailing them daily. Many entered for the prize, so start by setting expectations: thank them, remind them what they signed up for, and deliver something useful before you sell. Segment by engagement and by the preferences they shared at entry, so your most interested subscribers hear from you more and disengaged ones less.
Protect deliverability by making unsubscribe easy and applying a sunset policy — stop emailing people who never open after a set period. Relevance matters more than frequency: a well-targeted weekly email beats a daily generic one.
In Gleam, collect consent and emails with the Subscribe Action, then sync entrants to your email platform to automate a paced welcome sequence and ongoing segments. Gleam can also send the post-entry email itself, and Business plans let you customise it in a built-in editor:
