Can I Use Gleam to Build a Valentine’s Day Email List?
Valentine’s Day giveaways are one of the most effective ways to grow your email list because users are already in a gifting mindset and actively looking for ideas, offers, and inspiration.
With Gleam, you can require users to submit their email as part of the entry process. To enable this, you need to add the Subscribe Action to your campaign.
Once the Subscribe Action is added, the email integration panel becomes available. From there, you can connect your preferred platform (such as Mailchimp or Klaviyo) and automatically sync new subscribers into your email workflows.
This allows you to:
- Segment users based on campaign actions
- Trigger welcome or discount emails
- Build targeted Valentine’s campaigns
What to Do After the Giveaway Ends
Capturing emails is only the first step. The real value comes from how you engage users after the campaign.
To maximise conversions:
- Send a thank-you email to all participants
- Offer a Valentine’s discount or limited-time deal
- Share gift guides or product recommendations
- Highlight best-selling or seasonal products
- Announce the winner to build trust and close the loop
This follow-up keeps your brand top of mind and turns giveaway participants into paying customers.
Valentine’s campaigns work best when they combine strong acquisition with thoughtful post-campaign engagement — creating a complete funnel from entry to purchase.