How Far in Advance Should You Promote a Webinar?

Question

Accepted Answer

Open registration two to four weeks before, then remind people in the final week and on the day. A Gleam giveaway gives them a reason to sign up.

Open registration two to four weeks before your webinar, then put most of your effort into the final week, when people know whether they're free. That's a starting point rather than a hard rule, so adjust it for your audience.

Three to four weeks before: announce it by email and on social
Two weeks before: post again, and start ads if you use them
Final week: remind people who haven't registered yet
On the day: send registrants the join link one last time

To give people a reason to register early in Gleam:

Start from the Webinar Giveaway template for a Competition, or the Webinar Registration Reward template to unlock a bonus like slides or a recording.
On the Setup tab, set Ends to before the webinar starts.

On the How to Enter tab, add Subscribe to send registrants to your email list, and Viral Share (Pro Plan and above) so they can bring colleagues.
Work through the checklist on the Promote tab: email your subscribers, embed it on your site and share it on social.

More ideas in Drive Webinar & Event Registrations.