How Do I Plan a Sales Promotion That Actually Boosts Sales?

Question

Accepted Answer

A high-impact sales promotion starts with a clear special offer, a defined timeline to create a sense of urgency, and a funnel of high-intent actions that grow your list and drive sales during key sales events.

Anchor your sales promotion in a single hub that explains the special offer, eligibility, and timing for your sales events. Use the Sales Promotion Reward so your actions, rules, and reward delivery live on one page.

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Lead With A Clear Offer. State the value (e.g., “Buy One Get One Free” or “15% Off Bundles”) and who it’s for (new vs existing customers) to set expectations. Reinforce the plan with the Discount Codes Growth Guide.
Capture Demand Before You Discount. Make Join Our Weekly Newsletter a required step to grow an owned audience for this sale and future sales events.
Prime Intent, Then Convert. Send shoppers to your catalog with Visit Online Store so they build a cart before the discount unlocks, increasing drive sales potential.
Create Urgency & Control Margin. Configure limited claims and expiries in Configure Reward to create a sense of urgency and protect your sale strategy for the long term.