Drive Webinar & Event Registrations With Gleam
Find out how you can use Gleam to promote your webinars and events and drive registrations.
• Run contests that build buzz and boost registrations
• Offer instant rewards or discounts to drive ticket sales
• Use referral actions to grow reach organically
• Share post-signup giveaways to sustain engagement
• Partner with brands or speakers to expand your audience
If you’re hosting a webinar, seminar, conference, or any type of event, your focus will be driving as many signups and attendees as possible.
Sharing posts and promotions across your channels can help, but to maximise registrations you’ll need a more powerful promotional strategy.
With Gleam’s suite of apps, you can run dynamic campaigns that incentivise signups, increase visibility, drive engagement and ultimately boost attendance for your event.
• Use giveaways and rewards to capture early signups and boost visibility
• Embed short, intuitive forms across key event landing pages
• Incentivise referrals and social sharing to expand reach
• Drive attendance on the day with live draws
This guide walks through how to use Gleam to effectively drive webinar and event registrations.
Running a contest is one of the most effective ways to promote your webinar or event. By giving users the chance to win a prize for completing valuable actions, you can generate excitement and increase visibility.
With Gleam’s Competitions App, you can easily set up promotional contests that encourage email signups, page visits, social engagement, referrals and more.
Take a look at this demo to see what a contest like this could look like:
• Go to Competitions → Setup
• Add start and end dates
• Add actions like Subscribe, Visit, or Viral Share to drive signups
• Add your prize
• Publish your contest and share the hosted link or embed it on your site
The key to successful promotion is aligning contest actions with your campaign goals.
Here are some of the most effective actions you can drive with Gleam:
Email signups are one of the most powerful ways to drive webinar or event registrations. By collecting subscribers through the Subscribe action, you can build a list for direct communication, reminders, and exclusive offers.
After your contest, use your new list to promote the event or send early-access invitations.
For free webinars, you can also incentivise users to sign up directly through Subscribe actions, then follow up with confirmation and access details.
• Add a Subscribe action under How to Enter
• Use Post Entry → Default Email to send confirmation or discount links
If you have a landing page with details and registration options, use the Visit a Page action to send targeted traffic directly to it.
• Add a Visit a Page action under How to Enter
• Paste your event or registration URL
• Combine with Subscribe or Follow actions for multi-step engagement
• Track performance and conversions in your Gleam dashboard
Contests can help you grow your social media presence and reach. Gleam supports actions for all major platforms:
- Facebook Page Visits & Post Views
- Instagram Profile Visits & Post Views
- Twitter Follows, Retweets, Tweets & Hashtags
- LinkedIn Follows & Shares
- YouTube Channel Visits
These actions not only expand your social reach but also create a larger audience for your event promotions.
• Add Follow, Visit Page, or Retweet actions
• Reward users with Bonus Entries for completing multiple actions
• Use your official hashtag for brand consistency
• Track engagement in Reports → Actions Completed
If you’ve created a video promoting your webinar or event, use YouTube, Vimeo or Wistia actions to encourage views. You can even feature it directly inside your contest widget.
• Add a Watch a Video action for YouTube, Vimeo, or Wistia
• Paste your promotional video link
• Include a a Feature Video in your widget
• Reward users for watching the full clip
Social proof builds credibility. Use the Question action to collect short testimonials or feedback from previous event attendees.
Referrals are one of the best ways to organically expand reach. Use Gleam’s Viral Share action to reward users who invite others to register or enter.
This approach exposes your campaign to new, relevant audiences and helps registrations grow faster.
• Add the Viral Share action under How to Enter
• Set how many bonus entries users get per referral
• Enable referral link tracking
• Share across social or email to build momentum
If your event is ticketed, offering discounts can help convert contest participants into paying attendees.
Use the Coupon action to reward users instantly, or distribute codes through your Post Entry Emails.
• Add a Coupon Code action under How to Enter
• Add your promo or discount details
• Set entry requirements before unlocking the code
• Optionally send coupons in follow-up emails
• Use them to drive ticket sales or product purchases
The best prizes are both enticing and relevant to your audience. This ensures entrants are genuinely interested in your event.
Consider offering:
- Event tickets
- Exclusive experiences such as a speaker meet-and-greet
- Related subscriptions or tools
- A themed giveaway bundle
• Go to your campaign’s Prizes tab
• Click Add New Prize to create a reward
• Enter the Prize Name, number of Winners, and optional Value
• Upload an image and short description for your prize
• Gleam will automatically display it on your hosted competition page
Once your contest is live, promotion is key. Share and reshare across your channels, encourage tagging, and use visuals to generate excitement.
You should also send out promotional emails to your mailing list and feature your contest prominently on your website or event page. A banner or pop-up reminder can help capture more visitors.
And remember to use Gleam’s Viral Share action to reach new users and give your campaign viral potential.
• Open your campaign’s Promote tab
• Copy and share your Competition Landing Page link across channels
• Use Email Subscribers via Gleam your Gleam subscribers
• Share directly to X, Facebook, or Messenger for instant reach
• Add your campaign to Linktree or embed in newsletters to maximise visibility
Check out our in depth guide for all the information you need on promoting your contest.
When you run your contest with Gleam you can either embed it on your own website to drive on-site engagement, or host it on a dedicated Gleam landing page for a quick standalone setup.
Hosting the contest yourself can help grow your site traffic and increase awareness of your brand, while hosted pages are perfect if you just need a fast and simple campaign setup.
Running contests like these is one of the most effective ways to promote your webinar or event and drive registrations. Keep reading to explore other powerful campaign types you can create with Gleam.
Start growing your webinar or event with your own powerful contests!
If you’re hosting a free webinar or event, consider running a contest where everyone who registers automatically goes into the draw to win a prize. This is an excellent way to incentivise registrations and attendance.
You can use Gleam’s Subscribe action to collect participant details and automatically register them for your event.
Choose a prize that’s directly relevant to your audience, such as a service, digital product, or event-related experience. You can even announce the winner live during your webinar to drive engagement and attendance.
• Go to Competitions → Pre-Entry
• Use Add Field to collect key details like Name, Email, or Preferred Session
• Add custom questions such as ‘How much do you know about coding?’
• Enable or disable optional fields depending on your event requirements
• Use collected data to manage and communicate with registrants
Adding a referral incentive is a great way to multiply your reach. With Gleam’s Viral Share action, participants can earn extra entries for referring friends or colleagues who also register.
If you’re hosting a paid event, you can also use contests to reward people who buy tickets. Use Gleam’s Custom actions to award entries when participants provide a valid ticket number or order ID.
Before you launch, check No Purchase Necessary laws in your country. In some regions, you must offer a free entry alternative for paid-entry promotions to stay compliant.
Check out the No Purchase Necessary laws in your country to see if this type of contest is right for you.
• Add a Visit a Page action linking to your ticket purchase page
• Follow with an Ask a Question action to collect the buyer’s order or ticket number
• Use responses to validate genuine purchases before awarding entries
• Toggle ‘A Purchase or Donation is Required to Complete This Action’ to stay compliant
Promote your webinar using Gleam’s Webinar Promotion Template with entry actions like email signups, referrals, and social follows. Click to see how to boost attendance.
Promote your webinar with signups, referrals, and social actions built into Gleam campaigns. Click to learn strategies that increase attendance.
Use Gleam’s entry actions for Instagram, Facebook, and Twitter to promote your webinar on social media. Click for the step-by-step approach.
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