How Do You Do A Giveaway?

Question

Accepted Answer

Pick a prize, choose where entrants enter, add free entry methods, promote it, then draw a winner at random and announce them.

Doing a giveaway comes down to five decisions:

Prize: choose something your audience wants and that attracts the people you'd like as customers. A giveaway that gives away something unrelated gets you entrants who leave.
Where to run it: you can run on social platforms, but entries on a landing page you control are easier to count and check. In Gleam, click New Competition and use a hosted landing page or embed it on your site.
How people enter: add free Actions on the How to Enter tab, like an email Subscribe, a Visit or a Viral Share. Keep entry free.
Rules and dates: set start and end dates, and check the Terms & Conditions Gleam generates for you.
Winner: when it ends, open the Winners tab and draw winners at random, then email them and announce the result.

Promote it where your audience already is. Our contest promotion guide covers the channels, and the Instagram and Facebook guides cover those platforms.

Rules differ by country and state, so read our No Purchase Necessary guide before you launch.