What Types of Scavenger Contests Are There?
There are many ways to structure a scavenger contest, depending on where you want participants to explore and how interactive you want the experience to be.
Virtual scavenger hunts guide participants through digital touchpoints such as blog posts, emails, videos, or landing pages. Clues are hidden in content, encouraging users to read, watch, and explore rather than skim.
Secret code hunts focus on discovery across platforms. Participants collect hidden words or numbers placed in social posts, videos, product pages, or newsletters. Each code unlocks an entry, rewarding attention and progress.
UGC-based scavenger hunts ask participants to find, create, or share themed content such as photos, screenshots, or answers. This format combines exploration with user-generated content, turning participation into shareable material.
Seasonal scavenger hunts tie discovery to a specific moment, such as back to school, Black Friday, or holidays. These campaigns work well when urgency and themed rewards motivate users to complete every step before the deadline.
You can explore seasonal examples in our Back-to-School Giveaway Ideas or February Campaigns, where scavenger hunts are used to drive timed engagement.
Secret Code actions power most scavenger contests by unlocking entries as users find each clue. Gleam verifies each code automatically, so only participants who complete every step earn valid entries.
For high-intent sales periods, scavenger hunts can guide users through offers, deals, or featured products as part of the discovery process.
Scavenger contests turn exploration into measurable engagement, helping you increase time on site, cross-channel interaction, and brand recall.
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Does Form Length Impact Contest Conversion Rates?
Yes. Shorter forms consistently convert better, especially for giveaways and mobile traffic. Expand this FAQ to see why fewer fields work, which studies support it, and how to collect more data without hurting entries.