Black Friday Scavenger Hunt Template

Black Friday, the day after Thanksgiving, is one of the busiest shopping days of the year. A scavenger hunt gives shoppers a reason to explore your store and your deals before they spend, and rewards the ones who look closest.

What This Template Does

• Awards entries with Secret Code Actions hidden across your site, app or social media
• Sends shoppers to your Black Friday deals while they hunt for each code
• Lets you lock each clue behind the one before it for a multi-step hunt
• Ties a giveaway directly to your Black Friday sale

Benefits of This Template

• Gives shoppers a reason to choose your store during the busiest shopping weekend of the year
• Puts your featured products and deals in front of every player
• Brings shoppers back across Black Friday and Cyber Monday as new codes drop
• Lets you award prizes such as gift cards, product bundles or exclusive discounts

Who Should Use It

• Online retailers planning their Black Friday campaign
• E-commerce brands that want their Black Friday sale to stand out
• Businesses running Black Friday and Cyber Monday promotions back to back
• Marketers who want more attention across the Thanksgiving weekend and into the holiday season

Integration Support

• Secret Code Actions to check each code and award entries
• Subscribe Actions to capture leads from entrants
• Viral Share Actions to reach more people through referrals

Official Gleam Resources

• Black Friday Promotion Blog Post: Plan the rest of your Black Friday promotion around the hunt
• Prize Ideas Blog Post: Pick a prize such as vouchers, gift cards or product bundles
• Competition Installation Guide: Install your scavenger hunt on your store or a hosted Gleam page

Frequently Asked Questions