What Is a Scavenger Hunt Competition?
A scavenger hunt competition challenges participants to complete a sequence of actions, uncover hidden clues, or find secret codes across your website, social media, videos, or other content channels. Instead of a single entry step, users progress through multiple touchpoints to complete the hunt.
This format encourages exploration and rewards attention. Entries are often unlocked by entering Secret Codes tied to specific posts, videos, emails, or pages, motivating participants to actively engage with your content rather than passively browse.
Entries are often unlocked by entering Secret Codes, which makes scavenger hunts especially effective for guiding users to high-value content, spotlighting key messages, or driving traffic across platforms.
Scavenger hunt competitions increase dwell time, improve brand discovery, and strengthen cross-channel engagement. They work well for launches, seasonal campaigns, community challenges, and creator-led promotions where discovery is part of the experience.
Gleam lets you build scavenger hunt competitions by combining Secret Code actions with social and content-based tasks. This creates a structured, trackable experience that keeps participants moving through each step of the hunt.
Maximize scavenger hunt impact:
Spread clues across multiple channels, reveal them gradually, and reward completion with meaningful prizes. This keeps participants engaged longer and turns exploration into measurable action.
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What Types of Scavenger Contests Are There?
Scavenger contests come in several formats, from virtual clue hunts to seasonal campaigns that drive discovery across channels. Expand this FAQ to see common scavenger hunt types and how to run them with Gleam.