How to Promote Your Music With Gleam
Learn how Gleam can help you promote your music, grow your fanbase and drive powerful actions with this helpful guide.
• Grow your fanbase with giveaways and pre-sale campaigns
• Reward loyal listeners with discounts, downloads, and perks
• Collect fan emails through popups and signup forms
• Embed video galleries to showcase music and performances
• Use one platform to connect, engage, and drive ticket sales
As a musician, one of the biggest challenges you face is finding effective ways to reach new listeners and grow your fanbase.
With Gleam, you can easily promote your music, sell more tickets, and engage fans using giveaways, rewards, and popups, all from one platform.
This guide walks you through practical ways to run campaigns that help you reach the right audience, boost engagement, and build long-term loyalty.
A giveaway is one of the fastest ways to promote your music and attract new fans.
With Gleam Competitions, you can create campaigns that reward fans for completing meaningful actions, like following you on social media, watching a video, or streaming your latest release.
Giveaways not only boost your social following but also drive discovery on platforms like Spotify, YouTube, and Instagram.
• Go to Competitions → Setup
• In How To Enter, add actions such as Follow on Instagram, Watch a YouTube Video, or Visit Spotify Page
• Add your prize under the Prizes tab
• Review eligibility, terms, and timing in Setup → User Details
• Publish your hosted campaign page or embed it on your site
This approach is ideal for new releases, album promotions, or collaborations that need extra visibility.
If you’re announcing a live show or tour, a pre-sale registration campaign is a great way to build excitement and collect fan sign-ups before tickets go on sale.
With Gleam, you can create a simple Rewards campaign that lets fans register early by completing key actions such as joining your mailing list or following you on social media. After completing those actions, they’ll instantly unlock a reward, such as a pre-sale access link, exclusive code, or early notification email.
• Go to Rewards → Setup.
• Add entry actions like Join Mailing List or Follow on Instagram.
• Under Reward Setup, select Coupon Code or Link to deliver your pre-sale access URL.
• Customise your confirmation message under Post-Redemption.
• Share your hosted reward page or embed it on your website.
This setup makes it easy to capture emails, grow your audience, and reward early supporters with guaranteed or early ticket access, no complicated ballot system required.
Rewards campaigns help you instantly thank fans for taking valuable actions, such as purchasing your music, following you on social media, or sharing your work with friends.
You can reward fans with bonus content, discount codes, exclusive downloads, or VIP experiences.
• Go to Rewards → Setup
• Choose actions like Follow on Instagram or Visit Store
• In Reward Setup, select Coupon Code, File Download, or Redirect as your reward type
• Customise your thank-you message in Post-Redemption
• Publish and share your hosted reward link or display a QR code in person
Rewards campaigns help you drive ongoing engagement and build long-term loyalty.
Email marketing remains one of the most effective ways to nurture fans between releases.
With Gleam Captures, you can display popups or banners on your site that collect email signups, share exclusive news, or promote upcoming shows.
• Go to Captures → Setup and select Popup or Floating Bar
• Add your headline, offer, or signup incentive
• In Post Capture, show a thank-you message or redirect to a landing page
• Use Display Rules to trigger popups by time, scroll, or exit intent
• Install the Capture script on your website to go live
Popups are an easy way to build your email list and keep your community updated.
Showcasing your music videos, live performances, or behind-the-scenes content helps fans connect more deeply with your work.
With Gleam Galleries, you can embed a beautiful, auto-updating video feed directly on your website.
• Go to Galleries → Setup
• Connect your YouTube channel or add video URLs manually
• Customise your layout and colour scheme in Design
• Embed your gallery on your website or share the hosted link
Video galleries keep your best content discoverable and engaging, perfect for artist portfolios or EPKs.
- Keep actions quick and relevant to your fans
- Offer prizes that align with your audience, tickets, merch, or downloads
- Use QR codes at shows to promote your campaigns
- Run campaigns for 2–4 weeks for best results
- Always include clear Terms & Conditions and follow regional laws
By combining Competitions, Rewards, Captures, and Galleries, you can create an all-in-one system for promoting your music, rewarding fans, and growing your audience effortlessly.
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