How to Promote Your Music With Gleam

As a musician, one of the biggest challenges you face is finding ways to expose your music to a wide audience.

Growing your fanbase and driving engagement can be time-consuming, but with Gleam, you have access to a suite of powerful tools designed to help you promote your music, drive ticket sales, and grow your online following, all with minimal effort.

This guide will walk you through some super effective promotional strategies, whether you're an emerging artist or an established musician looking to expand your reach, there's something in here for everyone:

1. Run a Promotional Giveaway
2. Run a Pre-Sale Ticket Registration Campaign
3. Run a Rewards Campaign
4. Use Popups to Stay in Contact
5. Create a Video Gallery

A giveaway is a powerful way to generate awareness, grow your audience, and encourage engagement.

With Gleam’s Competitions app, you can create and manage campaigns that drive real action, whether it’s boosting your social media following, increasing music streams, or promoting a new release.

Gleam simplifies the process by letting you set up entry methods that match your goals.

We also generate terms and conditions, detect fraud, track entries, and provide a hosted landing page, so you can promote your campaign anywhere, even without a website.

Participants complete actions like following you on social media or streaming your music for a chance to win a prize, the choice is all yours in terms of customisation.

We handle the important admin, so you can focus on the fun stuff like maximising your reach.

If you have an upcoming show with high demand and limited availability, running a ticket ballot system can be an excellent way to generate excitement, increase engagement, and drive pre-sales.

A template like the one below allows you to to create a pre-sale ticket registration competition, allowing fans to enter a draw for early access to tickets.

Even if you don’t expect your tickets to sell out, this approach helps build hype, create urgency, and drive more sales, and get the word out before the sale goes live.

You can get started here:

With Gleam's Rewards app, you can incentivise fan engagement by offering exclusive perks in exchange for people getting tickets to your event, completing social actions, or making purchases.

We have two awesome ideas:

• Drive Sales by Rewarding Purchases – Offer exclusive bonus content, merchandise, or VIP experiences to fans who purchase your music or concert tickets. We handle things like free alternate methods of entry if a purchase is required and you are in an area with no purchase necessary laws, this is a real time saver and can save you from any unnecessary drama.

• Offer Coupons or Exclusive Content as a Reward – Encourage fans to take actions like streaming your music or following you on social media in exchange for exclusive discount codes or early access to downlaod music.

These campaigns help you increase sales, boost social engagement, and reward your most loyal fans.

Building a strong mailing list is one of the best ways to keep your audience engaged with new releases, tour dates, and exclusive content. Gleam’s Capture app makes it easy to collect fan emails and build long-term connections.

You can set up pop-ups or widgets on your site to encourage sign-ups, offer exclusive content like early access or discounts to give fans a reason to subscribe, and automatically sync subscribers with platforms like Mailchimp or ConvertKit.

You could even add a pop-up letting visitors know where your next show is, it’s fully customisable.

If you have a website dedicated to your music, an engaging video gallery is a fantastic way to showcase your music videos, live performances, and behind-the-scenes content.

With Gleam's Galleries app, you can easily create and embed a custom video gallery on your website, automatically pulling in content from your YouTube channel. This allows you to curate a dynamic showcase of your best performances.

Check out this gallery to see how it looks:

By leveraging Gleam’s powerful suite of tools, you can elevate your music promotion, engage your audience, and grow your career effortlessly. Start today and take your music marketing to the next level!