Rewards
Welcome to our Rewards app 👋
Easily create instant win embeddable rewards in exchange for actions from your users. In this guide we'll take you through the different types of rewards and get an overview of all the features to help maximise your Rewards campaign.
Please note that Rewards are not engineered to be used as a customer referral program, they are designed to be redeemed instantly.
Rewards Overview
Gleam is the tool of choice for marketing teams small or large due to its ease of use and flexibility. Rewards is loved by lifestyle bloggers, gamer communities, streamers, e-commerce businesses and more. Whether it's user acquisition, community building or you simply want to reward your loyal customers with some freebies, you can achieve that with a Rewards campaign.
Here are some ideas on how you can use Rewards in your business:
- Convert visitors into your social followers
- Give Shopify coupon codes to your store visitors
- Gives users a referral reward when they refer a number of users to complete social actions
- Increase your social following by incentivising downloads or bonus content
- Offer a discount to collect customer feedback or testimonial
- Drive more sales by promoting your E-commerce store
- Incentivise and distribute discount codes during flash sales
- Offering a welcome gift to new subscribers in your mailing list
- Embedding a sponsored campaign on multiple influencer's websites or blogs
- Create a SoundCloud download gate to promote your music
Competitions or Rewards?
While Competitions and Rewards both share similar mechanisms in terms of actions, Rewards is meant for all users to win something instantly. If you're looking to host a giveaway or contest that only rewards a set amount of winners after the campaign ends, then Gleam Competitions is a better choice.
Rewards campaigns can be run regularly and indefinitely, unlike Competitions where there is a set deadline.
How Do I Reward My Users?
There are 4 methods you can pick for your users to redeem their reward:
Coupons
As a retailer you will often run coupon driven campaigns to improve sales & conversion rates. This could be flash sales or end of season sales. The meteoric rise of coupon aggregation websites means that often users will leave your site then come back to convert - losing you 10% of more of the sales revenue (to affiliate fees).
Our Coupons reward type allows you to run incentivised coupon offers on any page or as a button that sits across your site. It's designed to retain users, improve conversion rates and also drive actions that you care about.
Some uses of our Coupon Reward type:
- Give a discount to people that subscribe to your newsletter
- Give a discount to users that follow you on Twitter or if they check out your Facebook Page
- Activate a discount when a user watches your latest promotional video
- Reveal a coupon when a user completes more than 4 actions you define
- Use the Coupon Reward to drive sales of a specific product or line of products
Delivery Methods
Coupons can be delivered instantly inside the widget or via email.
Redeeming Coupon in Widget
Once all the required actions are complete, the coupon code will be revealed to the user in the popup above the action area. Like this:
Redeeming Coupon in Email
In addition to revealing the coupon in the widget, the user will also get an email with the coupon code emailed to them - provided that you check the Capture user details box during setup.
These emails can be customised with your own templates if you upgrade to Business plan.
Downloads
Gated content can be a great way to interact with your audience and provide extra value exclusively. By offering exclusive content or freebies, you will be able to drive powerful actions and build an audience of relevant users who are highly interested in your offering.
If you have freebies in the form of files such as music, images or documents, then you can use the Downloads reward type to let users download your file directly after interacting with your campaign.
Using our Downloads widget you can run your campaigns on your own site, on Facebook, on Twitter or host it with us. Have a play with the demo below:
Some uses of our Downloads Reward are:
- Giving users a free song off an album
- Driving mail signups to unlock your latest report
- Offer a download to users that follow you on 3 social networks
- Allowing fans to download 50 exclusive printable concert tickets for following you on Twitter
- Running a refer a friend incentive to get a free file download
- Allowing customers to redeem 1000 downloadable/printable coupon codes to use in store for providing feedback
Delivery Methods
Coupons can be delivered instantly inside the widget or via email.
Redeeming Download in Widget
Once all the required actions are complete, the download link will be revealed to the user in a button above the action area. Like this:
Redeeming Download in Email
In addition to revealing the download button in the widget, the user will also get an email with the download link attached - provided that you check the Capture user details box during setup.
These emails can be customised on your own if you upgrade to Business plan.
We currently do not host files on the Gleam platform, but you can host your Download file with a realiable service such as Dropbox.
Link
The Link Reward type allows you to send users to a specific URL once they complete the required actions. You can use this reward type to link to:
- Gated content
- Your retail store with a pre-programmed discount
- 'Insider deals' in your store
- Your business partner's content or website
- A secret code, riddle, or hint in a treasure hunt
Delivery Methods
Links can be delivered instantly inside the widget or via email.
Redeeming Link in Widget
Once all the required actions are complete, the link will be revealed to the user in a button above the action area. Like this:
Redeeming Link in Email
In addition to revealing the link in the widget, the user will also get an email with the link attached - provided that you check the Capture user details box during setup.
These emails can be customised on your own if you upgrade to Business plan.
Redirect
The Redirect widget offers an easy way to redirect users to a desired location once they complete the required actions in your campaign.
This particular reward type is also great for gated content like Links or Downloads, except the user will be redirected automatically once they complete the required actions.
Some use cases of the Redirect widget are:
- Redirecting users to your sale page after completion (remember that the discount should be pre-programmed into the link)
- Redirecting users to a signup page after completion
- Redirecting users to a private page or article
- Redirecting users to a redemption page
- Redirecting users to a members only area
- Creating a treasure hunt
Delivery Methods
User will be redirected instantly from the widget once the required actions are complete. Additionally, they will also receive the link in an email.
Redeeming Redirect in Widget
There is no need to do anything once the required actions are complete, we will automatically redirect the user to your specified URL.
Redeeming Redirect in Email
In addition to being redirected automatically from the widget, the user will also get an email with the redirect link attached - provided that you check the Capture user details box during setup.
These emails can be customised on your own if you upgrade to Business plan.
