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UGC Gallery Template

Collect, curate, and display authentic user-generated content (UGC) from social media directly on your website with Gleam’s powerful, customizable UGC Gallery Template.

By embedding a live gallery filled with customer posts, tagged photos, and fan content, you can instantly add social proof to your website and encourage more engagement. UGC helps potential buyers see how others use and love your products — creating trust and driving purchase decisions.

This easy-to-use widget lets you import posts from Instagram, Twitter / X, Facebook, YouTube, Pinterest, Tumblr, and SoundCloud using hashtags, mentions, or contest submissions. You can moderate your gallery to show only the best entries and install it anywhere on your site with a single line of code.

Trick

Upgrade to our Business Plan or higher to unlock full gallery customization — add custom fonts, reorder content, apply CSS, and design a gallery that fits your brand’s visual identity perfectly!

  • Boost Credibility: Displaying real customer photos builds immediate trust.
  • Increase Engagement: Social proof encourages new visitors to interact with your brand.
  • Enhance Conversions: Authentic visuals reduce hesitation and increase purchase confidence.
  • Create Evergreen Content: UGC keeps your website fresh without needing constant manual updates.

Every visitor who sees genuine content from your audience gains confidence in your brand’s credibility — turning your customers into your most powerful marketing asset.

Collecting User-Generated Content

Encourage your community to share their stories and photos:

  • Ask followers to post using your branded hashtag.
  • Feature top contributors on your website and social feeds.
  • Run a photo contest to generate excitement and reach new users.

With our Photo Contest Template, you can offer a compelling prize and collect high-quality UGC that flows directly into your gallery.

  Learn More

What This Template Does

  • Imports posts, photos, and videos from your social channels automatically.
  • Lets you moderate and approve which submissions appear in your gallery.
  • Displays a dynamic, fully customizable gallery embedded on your site.
  • Builds brand trust through genuine customer interactions.

Benefits of This Template

  • Transforms customer activity into visual social proof.
  • Provides a consistent stream of new, relevant content.
  • Strengthens your brand’s credibility with authentic engagement.
  • Boosts conversion rates through trust and transparency.

Who Should Use It

  • E-commerce stores showcasing real product use by customers.
  • Agencies and marketers running social media campaigns with hashtags or contests.
  • Influencers and brands wanting to highlight fan engagement.
  • Businesses focused on visual storytelling and authenticity.

Integrations

Official Gleam Resources

  • UGC Marketing Blog – Learn how to leverage user-generated content to build trust and grow your brand.
  • Photo Contest Guide – Discover how to collect UGC efficiently through engaging photo contests.
  • Online Sweepstakes Guide – Learn how to run compliant, effective giveaways to collect more UGC and leads.

Frequently Asked Questions

What Is User Generated Content?

User-generated content (UGC) is any content created and shared by your customers or followers — such as photos, reviews, or videos — that features your brand or products.

How Can User-Generated Content Contests Enhance My Marketing Strategy?

UGC contests boost engagement, build trust, and expand reach by encouraging customers to create and share authentic content about your brand

How Can I Leverage UGC From Contests In My Email Marketing?

Incorporate user-generated content from contests into your email campaigns to add authenticity and increase engagement

How Can I Leverage User-Generated Content to Boost Engagement?

You can boost engagement by showcasing user-generated content in social feeds, emails, or contests.

Why Is Content Moderation Important For User Generated Campaigns?

Content moderation ensures your campaigns remain brand-safe, compliant, and high-quality.


Integrations


Help

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Similar Templates

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  1. Start a New Gallery
    Go to your Gleam dashboard, create a new Gallery, and select Gallery App as your Gallery Type.
    Learn How to Create a Gallery

  2. Import User-Generated Content
    In the Import tab, connect your social channels and select Hashtags, Mentions, or Competition Source to pull in UGC.
    Learn How to Import User-Generated Content

  3. Enable Voting (Optional)
    Let visitors vote for their favorite UGC posts.

    • Display vote counts or hide them for a cleaner layout.
    • Restrict voting by country if desired.
      Configure Gallery Voting
  4. Customize the Header
    Add your logo, cover image, campaign title, and links to your social channels to match your brand’s look.
    Header Setup Options

  5. Design the Content Layout
    Choose how content appears: Classic Layout, Static Rows, or Fill Viewport.

    • Adjust grid settings per device type (desktop/tablet/mobile).
    • Customize background color, enable popout details, and add hover effects.
      Content Layout & Styling
  6. Curate Your Gallery
    Moderate incoming submissions to maintain brand safety and quality. Approve only the best UGC for display.
    Moderate Your Gallery

  7. Install Your UGC Gallery
    Choose where to display your gallery:

  8. Advanced Settings
    Fine-tune appearance and performance:

    • Add Custom CSS, change Fonts, or reorder items.
    • Enable Live Refresh to update content in real time.
    • Set Top Item and Global Limits for optimized loading.
      Advanced Gallery Settings
Pro
UGC Gallery Template

Collect, curate, and display authentic user-generated content (UGC) from social media directly on your website with Gleam’s powerful, customizable UGC Gallery Template.

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