Use this pre-sale ticket reward template to give fans an early access ticket opportunity before the general public.
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Presale Ticket Reward Template
Use this pre-sale ticket reward template to give fans an early access ticket opportunity before the general public.
Run an event ticket pre-sale that rewards users who complete meaningful actions, then deliver unique promo codes that allow them to buy tickets before standard sales open.
This campaign works by offering a limited number of early access tickets through ballot-style entries. Once users complete your designated actions, they receive a coupon or promo code that lets them purchase tickets during a private pre-sales window, helping you build hype and secure tickets purchased ahead of time.
- Set Clear Limits: Explain the number of tickets available and any general admission or seating rules.
- Clarify Timing: Show when the event ticket pre-sale starts and when codes expire.
- Prioritise Core Actions: Make joining the waitlist mandatory and keep extra actions optional but rewarding.
- Promote Across Channels: Use email and social media platforms to drive fans into your ballot flow.
Template Benefits
- Run a structured pre-sale ticket ballot that rewards your most engaged fans with early access.
- Offer limited early access ticket codes that create urgency and a good time for your community.
- Grow your email address list with high-intent fans who are ready to buy tickets.
- Drive actions that strengthen your online presence across streaming and social media.
- Use performance data from pre sales to inform future event tickets, prices, and marketing strategies.
Best Use Cases
- Artists and touring acts running pre-sale ticket campaigns for headline shows or festival slots.
- Promoters offering early access ticket windows for loyal fans and repeat buyers.
- Venues that want to build a priority list before releasing general admission to the general public.
- Event brands testing demand, optimising ticket prices, and planning additional shows.
- Livestream, club, or theatre events that benefit from strong advance commitment.
Recommended Actions
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Join The Waitlist — Capture fan email addresses so you can send pre-sale ticket codes and future tour announcements.
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Follow On Spotify — Grow your streaming audience and keep fans updated when new music drops.
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Follow On SoundCloud — Encourage listeners to stay connected with mixes, edits, and exclusive releases.
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Follow On X — Build a social feed where fans can follow real time tour updates and announcements.
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Repost On X — Ask fans to share your pre-sale announcement to help more people discover the event.
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Visit Facebook Page — Send users to your Facebook hub for event details, photos, and discussion.
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Visit Instagram Profile — Drive traffic to your Instagram profile where you share visual content and tour teasers.
Integrations
- Spotify Actions — Connect your campaign to Spotify so fans can follow your artist profile directly from the widget.
- SoundCloud Actions — Grow listening audiences and engagement on SoundCloud as part of your pre-sale ticket flow.
- Facebook Giveaway App — Use Facebook-driven actions and traffic to support your ballot campaign.
- Instagram Integration — Promote your pre-sale ticket reward across Instagram posts, Stories, and bio links.
- X Integration — Combine X announcements, reposts, and pinned posts with your pre-sale campaign link.
Official Gleam Resources
- Prelaunch Campaign Guide — Learn how to structure pre-launch and pre-sale campaigns that build anticipation and convert interest into sales.
- Webinar Registration Guide — Explore registration flows and reminder strategies you can adapt for event tickets.
- Artist Promotion Guide — See how artists can use Gleam campaigns to grow fanbases and promote tours.
Frequently Asked Questions
Run a pre-sale ticket ballot that captures fan demand, qualifies real supporters, and delivers unique codes on a clear timeline. Use streaming and social actions to grow audience while your list receives early access instructions.
Convert early access ticket interest by segmenting your waitlist, setting a clear code window, and driving platform follows that keep fans engaged between announcement and on-sale.
For an event ticket pre-sale, combine waitlist capture with streaming and social actions. Prioritize email, add platform follows, encourage reposts, and route fans to hubs that reduce friction on on-sale day.
Integrations
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How to Set Up the Pre-Sale Ticket Reward Template
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Templates
Start from this template to launch your pre-sale ticket ballot flow quickly.
➡ Rewards Templates -
General
Name the campaign, set pre-sale dates, define the number of tickets available, and configure Terms & Conditions and fraud controls.
➡ General Settings -
User Details
Collect email as a required field and keep extra fields minimal so fans can join the waitlist without friction.
➡ User Details -
How to Redeem (Actions)
Add Join The Waitlist as the core action and layer Spotify, SoundCloud, X, Facebook, and Instagram actions to reward deeper engagement.
➡ How to Redeem -
Reward (Coupon Delivery)
Configure pre-sale promo codes or unique codes, limit the number of tickets per code, and set expiry to match your early access ticket window.
➡ Configure Reward -
Post-Redeem
Show the code on the success screen and provide clear instructions on where and how to purchase tickets using the pre-sale ticket code.
➡ Post-Redeem Options -
Install & Promote
Publish where your fans are most likely to enter the ballot and buy tickets.
Run in a Tab — Use a dedicated page for focused pre-sale entries.
URL/iFrame — Share a direct campaign link from newsletters and announcement posts.
Embed on Your Site — Place the widget on an event or tour page that explains the show.
QR Code — Use QR codes on posters, flyers, and venue signage to capture on-the-spot interest.
Linktree — Add the ballot as a top bio link so fans can access the pre-sale ticket flow from any social channel.
Help
Use this pre-sale ticket reward template to give fans an early access ticket opportunity before the general public.