How to Give Out E-Commerce Coupons

If you run an e-commerce business, you know how challenging it can be to attract new customers, retain existing ones, and drive consistent sales.

One of the most effective ways to achieve these goals is by giving out coupon or discount codes. These codes can help you increase conversions, reward loyal customers, and even encourage social engagement.

By using Gleam's suite of apps to distribute your coupons, you can also incentivise a range of high-value actions that will really help you out with your long-term promotional efforts.

1. Reward Customers with Instant Discounts
2. Grab Attention with Timed & Targeted Coupons
3. Boost Giveaway Engagement with Exclusive Offers

Gleam's Rewards app allows you to create campaigns that automatically deliver coupons in exchange for specific actions.

For example, you can offer a discount for signing up with an email, reward users for following your brand on social media, or drive viral growth with a refer-a-friend incentive.

You can also encourage customer reviews by offering a coupon, provide discounts after checkout to boost repeat purchases, and collect user-generated content by rewarding customers who submit photos or videos of your product.

Plus, you can level up by offering multi-tiered rewards that let users unlock better discounts by completing more actions

Gleam's Capture app lets you display targeted popups that instantly distribute coupons in real time.

You can offer an entry coupon as soon as a visitor lands on your site, create urgency with time-limited countdown coupons, or display page-specific discounts based on what a user is browsing.

Post-checkout coupons help drive repeat purchases, while source-specific coupons target visitors from platforms like Facebook or Instagram.

Exit-intent coupons can retain users about to leave by offering a last-minute discount, and abandoned cart coupons help reduce drop-offs by providing an incentive before checkout.

Running a giveaway is a simple way to distribute discount codes to potential customers while boosting engagement.

With Gleam's Competitions app, you can automatically reward every participant with a coupon just for entering.

This makes it easy to drive sales, encourage first-time purchases, and create a positive shopping experience without adding extra steps.

By giving out coupons through a giveaway, you can attract new customers, increase conversions, and build long-term brand loyalty, all with minimal effort.

Offering coupon codes is a powerful way to boost sales, reward loyal customers, and increase engagement. Try these ideas to help turn one-time visitors into repeat customers.

Offering discounts is one of the most effective ways to boost sales and strengthen customer relationships. When you offer coupons or discount codes through Gleam, you can turn everyday visitors into buyers, improve conversion rates, and reward loyal customers for their ongoing support.

Coupons also help extend your marketing efforts beyond the checkout. Use them in email campaigns or social media promotions to capture email addresses, encourage sign-ups, and build lasting loyalty programs.

A well-timed discount offer or free perk encourages customers to complete their purchase, especially when offering free shipping or automatically applied discounts to remove hesitation over shipping costs.

You can even plan seasonal campaigns around events like Black Friday, rewarding loyal customers with exclusive coupon codes that drive sales year after year.

With Gleam, coupon marketing becomes effortless. Create campaigns that distribute offers automatically, grow your audience, and keep rewarding loyal customers in ways that build lasting value for your business.