How To Drive Amazon Sales With Gleam

Amazon is a highly competitive marketplace, and finding ways to stand out and drive sales is a challenge that every seller has to overcome.

When you think about ways to promote and drive sales for your Amazon store, paid ads and sponsored social media posts probably come to mind. But there are a ton of more creative and effective types of promotional campaigns you should consider running. We're going to show you a few:

Running a giveaway where users can complete entry actions for a chance to win a prize is a brilliant way to engage your audience, boost exposure and drive powerful actions that matter to you. It's also entirely cost-effective and economical for small businesses.

When you run an Amazon giveaway with Gleam's Competitions app you can offer a huge range of entry options and award more entries and more chances to win to users who complete more actions.

All you have to do is customise the template below:

You can even require users to sign in to your giveaway with an Amazon account before entering to ensure you're driving actions from users who are most likely to become customers.

When you run a promotional giveaway with Gleam you'll be able to choose from a huge range of entry actions that you can drive to engage users, promote your products, drive growth and ultimately generate sales. You just need to figure out which ones work for you.

Some of the best actions you can drive to grow your Amazon store include:

• Newsletter sign-ups.
• Amazon store visits.
• Watching product videos.
• Leaving reviews.
• Twitter follows, tweets and retweets.
• Facebook, Instagram and YouTube profile visits.
• Getting friends to enter your giveaway via social referrals.
• Answering questions and providing feedback.
• You can even run awesome photo contests where customers can submit engaging photos for a chance to win.

Offering up valuable discounts is one of the best ways for any E-commerce business or retailer to drive instant sales and the same is true for Amazon sellers.

Amazon gives you a lot of great ways to create and customise valuable discounts, and with Gleam's powerful Rewards app you can create awesome promotions where you users can complete actions to unlock instant discounts.

This type of instant win campaign is a brilliant way to not only distribute valuable discounts and encourage sales, but also to use your discount as an incentive to drive customised actions that will benefit your long-term growth on Amazon.

Take a look at our ready made template that you can customise:

When you run a promotional giveaway for your E-commerce store it's a good idea to give out discount codes to entrants who complete a designated number of actions.

This is a fantastic way to incentivise users to complete more actions to earn their discounts, as well as help drive sales by giving out valuable discounts that make purchases more enticing. Giveaway entrants are also most likely to make a purchase from you, since they are already interested in the product you're offering.

You can easily distribute discount codes to entrants by using our Coupon actions to offer a discount code from inside the widget.

Promote your new offering over on Amazon by running a giveaway to advertise your new product launch.

This is great as you can include checking out your new product an entry requirement, along with signing up to your mailing list, entering the code hidden on your product page, or reposting a link to your Amazon page on Twitter telling their friends to check it out.

Another fantastic way to drive sales is to make purchasing your product an entry requirement in the giveaway in return for a chance to win a grand prize.

This is a brilliant way to incentivise people to buy something and convince on the fence customers to go ahead and make the purchase they've had their eye on

If you sell books on amazon, we have a dedicated template to help you promote and drive sales of your book.

This is an awesome way to incentivise people to purchase your book, but also to incentivise people to spread the word and share your book with their friends for bonus entries.

A similar type of giveaway campaign you can run is one where you partner up with a relevant brand to giveaway a bundle of both your products and drive actions that mutually benefit both you and your partner.

This is a great way to tap into a new relevant audience and promote your product to potential customers.

The key to choosing a good partner for your campaign is picking a brand that sells products in your niche and shares a similar audience. However, they should not be a direct competitor that could eat into your sales.

Ideally, you want to partner with a brand that sells a product complementary to your own.

If you have a website and want to use it to funnel users to your Amazon store then you should consider using Gleam's powerful Capture app to capture emails, promote your Amazon store and drive traffic back to your Amazon page.

Capture's wide array of behavioural triggers and customisation features make it easy to create popups perfectly tailored to all your needs.

Check out this template:

Selling an Amazon product means competing in one of the world’s busiest marketplaces, so having a smart marketing strategy is essential for increasing sales and improving your visibility in search results.

With Gleam, you can promote your products using giveaways, rewards, and popups that complement your social media marketing and paid channels like Facebook ads or Sponsored Product campaigns. These interactive promotions help you engage your target audience, reach potential customers, and drive traffic to Amazon from multiple social media platforms.

To maximise sales on Amazon, make sure your product listings and product details pages are fully optimised with persuasive descriptions, high quality images, and strong calls to action. This not only improves click-throughs from Amazon’s search but also supports your off-site efforts through better search engine optimization.

Each Gleam campaign you run should drive users toward your Amazon store, whether that’s encouraging reviews, rewarding purchases, or growing your email list for future promotions. Over time, these small, consistent actions compound to deliver measurable improvements across your Amazon listings and sustainable long-term growth.