Coupon Popup

Turn website visitors into loyal customers and email subscribers with this high-converting online coupon popup template. Whether you are offering promo codes, free shipping, or a limited-time discount, this is one of the easiest ways to improve your ecommerce conversion rates and build a powerful email list.

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Coupon Popup

Use this coupon popup to reward users who sign up with their email address. You can instantly display a promotional coupon code or email it directly to them, all while tracking data for future engagement.

Template Features

Email capture with GDPR-compliant consent
Display dynamic or fixed coupon codes upon signup
Optional integration with Shopify, Klaviyo, Mailchimp, and more
Optimised for mobile and desktop with full layout control
Behavioural trigger options including exit intent, scroll %, time-on-page
Supports tiered offers and personalised user data collection

This form template works by giving users a reason to sign up — saving money instantly with a code they can redeem in your store. It is proven to boost engagement, reduce bounce rates, and encourage more online shoppers to complete their checkout.

Benefits of Using a Coupon Popup

Coupon popups do more than collect emails — they activate intent. By showing users a discount code or free shipping offer at the right moment, you eliminate objections and increase average order values.

You will:

Encourage visitors to complete a purchase
Build a retargetable list of potential customers
Convert cold traffic into warm leads with lead magnets
Reduce cart abandonment rates during peak campaigns
Run platform-specific incentives like Instagram welcome offers
Use data fields to segment customers and personalise follow-ups

Gleam supports powerful data mapping, meaning you can associate coupon redemptions with campaign performance and user behavior for deeper ecommerce insights.

Who Should Use This Template

This coupon popup template is ideal for:

Online retailers offering limited-time discounts
Subscription box services promoting signup coupons
Shopify merchants looking to grow lists and convert traffic
DTC brands launching seasonal sales or product launches
Marketers seeking list growth and revenue lift from popups

The flexibility of this template lets you adapt to any funnel stage, whether it’s top-of-funnel list building or bottom-of-funnel abandonment recovery.

Integration Support

This template works seamlessly with:

Official Gleam Documentation

Frequently Asked Questions

A promo code is a code customers use at checkout to unlock special offers or discounts.

Tiered coupons motivate users to complete multiple actions by unlocking bigger rewards.

Improve your conversion rate by optimising your site, simplifying checkout, and offering exit-intent popups with valuable incentives. Click to see how small tweaks lead to big sales lifts.

Offer limited-time coupons or free shipping based on cart value to motivate conversions. Click to learn how to tailor your discount offers using Gleam.

Gleam uses exit intent rules to detect when a user is leaving—perfect for showing coupon popups. Click to see how to configure exit popups and reduce cart abandonment.

Integrations

Acoustic Campaign

Active Campaign

Autopilot

Aweber

Benchmark Email

Campaigner

Campaign Monitor

Constant Contact

ConvertKit

Customer.io

Drip

E-goi

Emma

GetResponse

HubSpot

iContact

Infusionsoft by Keap

Klaviyo

Mad Mimi

Mailchimp

MailerLite

Mailjet

Marketo

Omnisend

OntraPort

Sailthru

Salesforce Marketing Cloud

SendGrid

Sendy

Sendlane

Shopify

Vero

Zapier

Zoho Campaigns

Unbounce

Vision6

Webhooks

Help

See all

Create a Coupon in Gleam Rewards

E-Commerce Coupon Tactics: Convert Visitors Into Customers

How Our Customers Sell More Products With Incentivized Coupons

Drive More Actions With Tiered Coupons Codes

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How to Set Up This Coupon Popup

Choose the User Action and Coupon Type

Start by selecting Email Signup as the required user action. Then, define the Coupon Type — either a single code for everyone or unique, pre-loaded codes that are distributed individually.

➡ Learn How to Add Coupons to Your Popup
Customise the Design

Adjust layout, fonts, background images, text, and button styles to align with your brand voice. Make your CTA button bold and direct — for example, "Get My Discount Code" or "Unlock 15% Off."

➡ Learn How to Customise Your Capture's Design
Set Your Triggers & Rules

Use Gleam’s Behavioural Rules to determine when the popup appears. Trigger it based on:
- Time on page
- Scroll percentage
- Exit intent
- Specific pages (like your checkout or product pages)
This ensures that you show the offer when it's most likely to convert and enhances the overall user experience.

➡ Check Out Gleam's Behavioural Rules
Configure Your Post-Capture Experience

Once users submit their email address, show the coupon code or send it via email. You can also redirect them to a thank you page or display a discount confirmation message.

➡ Learn More About Post-Capture Options
Connect to Your Email Marketing Platform

Sync your popup with platforms like Mailchimp, Klaviyo, or Shopify to automatically add new subscribers to your email list and begin targeted follow-ups.

➡ Email Integration Setup Guide
Install the Capture on Your Website

When you are ready, install the popup on your site by pasting a single line of JavaScript. This code snippet allows the Capture to function across all targeted URLs and devices.

➡ How to Install Your Capture