How to Use Gleam at Your Event
Hosting an event? Learn how Gleam can help you engage your guests and drive powerful actions with this helpful guide.
• Use QR codes to turn in-person traffic into verified entries and leads
• Collect attendee details quickly with Event Mode on shared devices
• Showcase live social posts and photos using an Event Gallery
• Capture user-generated content in real time to grow reach and excitement
• Run giveaways, collect emails, and build engagement, all from one platform
Organising and hosting an event is no small task, but it’s also an opportunity to create something exciting, interactive, and genuinely fun for your guests.
Whether you’re running a trade show, conference, product launch, book signing, or meet-and-greet, keeping attendees engaged is key to making it a success.
That’s where Gleam comes in.
Our suite of apps helps turn passive attendees into active participants, boosting engagement, driving meaningful interactions, and making your event more memorable.
From interactive contests and live giveaways to real-time social sharing, you can get people involved in ways that feel natural, rewarding, and fun.
Let’s walk through the three most popular ways people use Gleam to level up their events.
An absolutely fantastic way to use Gleam at an event is by using a QR code to allow people to enter your giveaway campaign super easily.
To do this, you just need to create your giveaway campaign with Gleam, set up what entry actions you want, like asking participants to sign up with an email address, follow you on social media, visit your website, or submit some photos from your event.
Once you have set up your campaign, Gleam will generate a QR code for you and you can display it everywhere, like on posters, at your booth, or on digital screen.
This is an awesome way to make sure people can easily access your campaign by scanning the QR code, being directed to the competition page, and then they can enter quickly and securely.
This approach works so well because it grabs attendees’ attention on the spot, gets them engaging with your brand, and helps grow your email list or social following with people who are already interested in what you do.
Plus, collecting these leads means you can keep the conversation going even after the event, using email campaigns or targeted outreach to boost engagement and drive more sales.
• Create your campaign in Competitions → Setup.
• Add entry actions like Join Mailing List, Follow on Instagram, or Submit a Photo.
• Once published, go to Install → QR Codes to generate your QR code automatically.
• Download and display it on posters, event screens, or booth signage.
• When attendees scan the code, they’re taken directly to your hosted campaign page to enter instantly.
Gleam's Event Mode is designed specifically for running giveaways in person, making it perfect for events like trade shows, conferences, or store openings.
With Event Mode, you can collect entries directly on a single device, like a tablet or laptop, without needing attendees to use their own devices.
To use this, all you have to do is set up your giveaway as usual in Gleam and enable Event Mode in the settings.
Then, attendees can enter by filling out their name, email, or other details directly on your device.
This keeps the process quick and easy, and makes a smooth experience for both you and your participants.
When the giveaway is over, you can draw random winners instantly. This is another way to create a fun and engaging moment during your event.
Event Mode not only boosts interaction at your event but also helps you capture valuable leads that you can follow up with later through email marketing or other outreach campaigns.
• Set up your giveaway in Competitions → Setup.
• Open Install and toggle Event Mode on.
• Open the hosted campaign link shown there on a tablet, laptop, or kiosk.
• Collect entries on-site (name, email, custom fields) on the shared device.
• When finished, draw winners in the Winners tab.
Gleam’s Event Social Media Wall makes it easy to showcase user-generated content and get people talking at your event.
With this feature, you can display a live gallery of social media posts shared by attendees, turning their content into a dynamic part of the event.
To do this, set up a campaign in Gleam that encourages participants to share photos, videos, or posts on platforms like Instagram or Twitter using your event’s hashtag or tagging your account.
Gleam then automatically collects and displays these posts in a live-updating gallery on screens at your event.
It’s a brilliant way to get attendees involved, encourage them to share more content, and make your event feel vibrant and interactive.
Plus, it amplifies your social media reach and helps create a sense of community.
• Go to Galleries → Setup.
• Under Import, connect sources or add your event hashtag.
• Enable auto-import to pull new posts in real time.
• Customise layout, moderation, and styling in Content and Design.
• Display the live gallery on event screens or embed it on your site.
Running an event takes a lot of effort, but with the right tools, you can maximise engagement and create lasting value.
Whether you're using QR codes to run a contest, Event Mode for seamless in-person giveaways, or a Live Gallery to showcase user-generated content, Gleam makes it easy to boost interaction and capture valuable leads.
An event registration banner highlights your upcoming event and links users directly to your signup page. Click to learn how to turn website visitors into event attendees with one smart banner.
Run a giveaway at an event by setting up a Gleam entry form on tablets or screens and collecting entries via QR codes or digital forms.
Include name, email, and optional custom fields. Click for best practices to design a registration form that increases signups.
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