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QR Code Contest Entry Giveaway Template

Turn foot traffic into leads and customers with a QR code contest that encourages visitors to sign up for your mailing list and enter for a chance to win.

Trick

As well as growing your email list, you can use Gleam's massive selection of entry methods to incentivise meaningful user actions that matter to you!

What This Template Does

This template allows you to run a QR code raffle or QR code live competition where customers and visitors enter by scanning a live competition QR code with their mobile device. Once they scan the code, they can complete your entry form—most commonly subscribing to your email list—to gain access to the contest.

Template Features

  • Custom QR code generation from your campaign’s Promote tab
  • Perfect for in-store, event, or on-location qr code competitions
  • Encourages real-world visitors to engage with your brand in real time
  • Integrates additional entry actions such as social follows and check-ins
  • Works seamlessly with landing pages, social media pages, and product displays

Benefits of This Template

  • Converts physically located visitors into valuable email subscribers
  • Enhances your marketing campaigns by collecting high-intent leads
  • Increases sales potential by following up with visitors post-event
  • Boosts engagement through additional optional entry actions
  • Can be displayed on product packaging or printed signage with a clear call to action

Who Should Use It

This template is ideal for:

  • Retail stores, pop-ups, and events running a qr code contest or raffle
  • Brands hosting a live competition QR code promotion at events
  • Businesses wanting to link offline foot traffic with online marketing
  • Marketers seeking to create QR codes that integrate into omni-channel campaigns

Integration Support

You can connect this template with:

Official Gleam Resources

Frequently Asked Questions

How Do I Run A QR Code Contest?

Create your campaign in Gleam, generate the QR code, and display it where customers can scan it. Click to learn how to set it up for maximum participation.

How Can I Use QR Codes For A Live Event Giveaway?

Display QR codes at event entrances, booths, or seating to allow instant contest entry. Click to see how this boosts engagement.

Where Should I Place My QR Code to Get The Most Scans In A Live Event?

Put your QR code in high-traffic areas with a visible call to action. Click for placement tips.

Can QR Codes Work For Both Online And In-Person Giveaways?

Yes, QR codes can be used for both physical and online promotions. Click to see how to use them in different channels.

How Do I Track Entries In A QR Code Raffle?

Gleam tracks all QR code contest entries automatically. Click to see how you can monitor and draw winners.


Help

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How to Set Up Your QR Code Contest

  1. Select the QR Code Contest Entry Giveaway Template
    Use this template to run an interactive code contest that engages in-person visitors.
    Use this QR code contest template

  2. Generate Your Custom QR Code
    Go to your campaign’s Promote tab and create a QR code for your giveaway.

  3. Display Your QR Code Prominently
    Place it at your store entrance, event booths, product packaging, or signage.

  4. Choose Your Core Entry Action
    Most commonly, use a newsletter signup to collect leads.
    Enable Subscribe actions

  5. Add Additional Actions
    Include social follows, check-ins, and other engagement methods to maximise interaction.
    Set up multiple entry methods

  6. Promote Across Online and Offline Channels
    Share the QR code on your social media pages and physical marketing materials.

  7. Track Engagement in Real Time
    Monitor scans, entries, and completed actions to measure campaign success.

  8. Draw Winners and Announce Publicly
    Use Gleam’s draw system to pick winners fairly and share results online.
    ➡ [Draw and verify winners](/docs/competitions/post-campaign/random-winners

Business
QR Code Contest Entry Giveaway Template

Turn foot traffic into leads and customers with a QR code contest that encourages visitors to sign up for your mailing list and enter for a chance to win.

Run Your Own Giveaway Today

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