Promote Your Business With Wi-Fi Unlock Rewards

Check our helpful guide and find out how you can use your Wi-Fi to drive action and promote your business.

How To Use Your Wi-Fi to Grow Your Business With Gleam

• Gate your Wi-Fi password behind simple actions like Check-Ins, Follows, or Tweets
• Reward customers instantly after they engage with your business
• Use QR Codes for quick mobile access and seamless participation
• Combine multiple actions to boost reach and social visibility
• Turn everyday Wi-Fi use into a marketing channel that drives loyalty and growth

If you run a cafe, coffee shop, restaurant, bar or store then you know how high the demand for Wi-Fi can be.

Providing free Wi-Fi is a great way to offer your customers some extra value, which in itself can be terrific for business.

However, there is a whole lot more that you can get out of your Wi-Fi.

With Gleam's Rewards app you can easily set up a mobile campaign which gates your Wi-Fi password behind powerful actions including Facebook Check-Ins, Twitter Follows, Tweets and much more.

All visitors have to do is scan your Rewards campaign's unique QR Code and complete the designated actions.

This means that you can limit Wi-Fi to customers who have participated in your campaign from their smartphones and completed your designated actions.

This is a fantastic way to capitalise on the demand for your Wi-Fi by using it to drive powerful actions which will draw attention to your business, give your promotional efforts a meaningful boost and drive customer acquisition.

Trick

Explore more small business growth tactics in our Small Business Blog

Take a look at this demo campaign we put together to see what your own Wi-Fi Password Reward could look like with Gleam:

  view template
How To Create a Wi-Fi Unlock Reward in Gleam

• Go to Rewards → Setup
• Add actions like Check-In on Facebook, Follow on X (Twitter), or Subscribe
• Choose Coupon Code as your Reward Type
• Enter your Wi-Fi password under Code/Link(s)
• Set how many actions must be completed before the reward unlocks
• Print or display your campaign QR Code for mobile access in-store
• Publish and test your campaign from a smartphone before going live

Gleam reward setup screen showing Coupon Code selected with a Wi-Fi password entered under Code(s)

One of the most important decisions you will have to make when you setup a Wi-Fi Unlock Reward is what actions you want to gate your password behind.

You want to focus on actions that are easy to complete on a mobile device, and are effective at spreading awareness of your business and encouraging new customers to check you out. Let's take a look at some of the most powerful actions you can incentivise with your Wi-Fi password:

Gleam entry method library showing available actions like Follow on Instagram, Visit a Page, Submit Media, Subscribe to a Newsletter, and many more.

Remember, you don't have to limit your campaign to a single action. You can easily incorporate multiple actions into your Wi-Fi Unlock Reward. You can do this by requiring customers to complete multiple actions before unlocking your Wi-Fi password, or by displaying a selection of actions and allowing users to choose which ones they want to complete.

When deciding how many actions customers will have to complete to unlock your Wi-Fi password it's important to balance what's valuable for you and what's convenient for the customer.

As a general rule, it's a good idea to require customers to complete only one or two high-value actions. This will make it straightforward and easy for customers to unlock your password which will drive participation and maximise the value you get from your campaign.

Run Your Own Rewards Campaign
Run Your Own Wi-Fi Unlock Reward

Check out our documentation on setting up your own Rewards or get started right away!

How To Combine Multiple Actions in Your Wi-Fi Reward

• Go to Rewards → Setup
• Add multiple entry actions like Check-In, Follow, or Subscribe
• Choose whether users must complete all actions or can pick from options
• Test the mobile experience to ensure each action is quick to complete
• Save and preview your campaign before publishing

Gleam advanced action settings showing options for Mandatory and Actions Required toggles

Wi-Fi marketing is a simple way to improve the customer experience and collect valuable insights in real time.

When people connect to your Wi-Fi, you can gather useful customer data such as an email address or phone number, helping you understand customer behaviour and measure satisfaction.

With Gleam, each connection can trigger targeted marketing campaigns designed to increase customer engagement and loyalty.

You can reward visits, promote offers, or drive social media interactions, all while encouraging customers to stay longer and return more often.

Over time, the data collected from these interactions helps refine your marketing efforts, improve customer satisfaction, and drive consistent foot traffic.

Turning everyday Wi-Fi access into a measurable marketing channel gives you a clear view of what works, helping you build stronger relationships and smarter strategies.

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