Promote Your Business With Wi-Fi Unlock Rewards

If you run a cafe, coffee shop, restaurant, bar, or retail store, you’ll already know how frequently customers ask for Wi-Fi. For many people, access to the internet is now an expectation rather than a bonus, especially for those working remotely, meeting friends, or spending longer periods in your space.

Providing free Wi-Fi is a simple way to add value to the in-store experience. It encourages customers to stay longer, feel more comfortable, and view your business as a convenient place to return to. On its own, this can already have a positive impact on customer satisfaction and dwell time.

However, Wi-Fi doesn’t have to be a one-way benefit. With the right approach, it can do more than just connect customers to the internet, it can support your marketing efforts by encouraging engagement, increasing visibility, and helping you build a relationship with customers beyond a single visit.

With Gleam's Rewards app you can easily set up a mobile campaign which gates your Wi-Fi password behind powerful actions including Facebook Check-Ins, Twitter Follows, Tweets and much more.

All visitors have to do is scan your Rewards campaign's unique QR Code and complete the designated actions.

This means that you can limit Wi-Fi to customers who have participated in your campaign from their smartphones and completed your designated actions.

This is a fantastic way to capitalise on the demand for your Wi-Fi by using it to drive powerful actions which will draw attention to your business, give your promotional efforts a meaningful boost and drive customer acquisition.

Take a look at this demo campaign we put together to see what your own Wi-Fi Password Reward could look like with Gleam:

One of the most important decisions you’ll make when setting up a Wi-Fi Unlock Reward is choosing which actions to gate your password behind.

These actions define the value exchange between you and your customers, so it’s worth thinking carefully about what you want to achieve from each Wi-Fi connection.

The most effective actions are those that are quick to complete on a mobile device and feel natural in an in-store setting.

At the same time, they should help increase awareness of your business, encourage repeat visits, or extend the relationship beyond the physical location.

By selecting actions that balance convenience for customers with meaningful outcomes for your business, you can ensure high participation without adding friction to the experience:

• Have customers check-in to your cafe, restaurant, or store on Facebook.
• Allow customers to unlock your Wi-Fi password by visiting your Facebook page. You can also present them with the option to Like your page.
• Craft a message recommending your business and have users Tweet it from their own account.
• Ask customers to follow you on Twitter.
• Have visitors subscribe to your mailing list.

Remember, you don't have to limit your campaign to a single action. You can easily incorporate multiple actions into your Wi-Fi Unlock Reward. You can do this by requiring customers to complete multiple actions before unlocking your Wi-Fi password, or by displaying a selection of actions and allowing users to choose which ones they want to complete.

When deciding how many actions customers will have to complete to unlock your Wi-Fi password it's important to balance what's valuable for you and what's convenient for the customer.

As a general rule, it's a good idea to require customers to complete only one or two high-value actions. This will make it straightforward and easy for customers to unlock your password which will drive participation and maximise the value you get from your campaign.

Run Your Own Wi-Fi Unlock Reward

Check out our documentation on setting up your own Rewards or get started right away!

Wi-Fi marketing is a simple way to improve the customer experience and collect valuable insights in real time.

When people connect to your Wi-Fi, you can gather useful customer data such as an email address or phone number, helping you understand customer behaviour and measure satisfaction.

With Gleam, each connection can trigger targeted marketing campaigns designed to increase customer engagement and loyalty.

You can reward visits, promote offers, or drive social media interactions, all while encouraging customers to stay longer and return more often.

Over time, the data collected from these interactions helps refine your marketing efforts, improve customer satisfaction, and drive consistent foot traffic.

Turning everyday Wi-Fi access into a measurable marketing channel gives you a clear view of what works, helping you build stronger relationships and smarter strategies.