Promote Your Business With Wi-Fi Unlock Rewards

Check our helpful guide and find out how you can use your Wi-Fi to drive action and promote your business.

If you run a cafe, coffee shop, restaurant, bar or store then you know how high the demand for Wi-Fi can be. Providing free Wi-Fi is a great way to offer your customers some extra value, which in itself can be terrific for business. However, there is a whole lot more that you can get out of your Wi-Fi.

With Gleam's Rewards app you can easily set up a mobile campaign which gates your Wi-Fi password behind powerful actions including Facebook Check-Ins, Twitter Follows, Tweets and much more. All visitors have to do is scan your Rewards campaign's unique QR Code and complete the designated actions.

This means that you can limit Wi-Fi to customers who have participated in your campaign from their smartphones and completed your designated actions. This is a fantastic way to capitalise on the demand for your Wi-Fi by using it to drive powerful actions which will draw attention to your business, give your promotional efforts a meaningful boost and drive customer acquisition.

Take a look at this demo campaign we put together to see what your own Wi-Fi Password Reward could look like with Gleam:

  view template
Tip

You can start with this template and add any extra actions you like from the list below.

One of the most important decisions you will have to make when you setup a Wi-Fi Unlock Reward is what actions you want to gate your password behind.

You want to focus on actions that are easy to complete on a mobile device, and are effective at spreading awareness of your business and encouraging new customers to check you out. Let's take a look at some of the most powerful actions you can incentivise with your Wi-Fi password:

Remember, you don't have to limit your campaign to a single action. You can easily incorporate multiple actions into your Wi-Fi Unlock Reward. You can do this by requiring customers to complete multiple actions before unlocking your Wi-Fi password, or by displaying a selection of actions and allowing users to choose which ones they want to complete.

When deciding how many actions customers will have to complete to unlock your Wi-Fi password it's important to balance what's valuable for you and what's convenient for the customer.

As a general rule, it's a good idea to require customers to complete only one or two high-value actions. This will make it straightforward and easy for customers to unlock your password which will drive participation and maximise the value you get from your campaign.

Run Your Own Rewards Campaign
Run Your Own Wi-Fi Unlock Reward

Check out our documentation on setting up your own Rewards or get started right away!

When you build a Rewards campaign your main focus will be on choosing and setting up your entry actions.

Once you have selected your redemption methods you need to create your reward, you do this do this by selecting Coupon Code as the Reward Type and entering your Wi-Fi password under Code/Link(s).

There are some other components of setting up your Wi-Fi Unlock Reward that you will also have to attend to.

Note

To help you start using your Wi-Fi password to drive action and, we recommend reading our documentation on how to set up Rewards with Gleam.

Author

Ahron Burstin

Ahron is a Growth Marketer at Gleam. Shoot him a Tweet if you got something out of this post ☺