A sweepstakes is a game of chance where people win a prize without paying or making a purchase. To enter, participants complete a simple task — submitting their email, following a brand, or referring a friend — and winners are chosen at random, not by skill. Brands run sweepstakes to grow their email list, build awareness, and reward their community. Because it's chance-based, you need to state your rules clearly and avoid any pay-to-play mechanics to stay compliant. Gleam makes this easy, with verified entries and random winner selection so you grow your audience while staying legally compliant.