How Cooler Master Drove Massive Holiday Engagement with a Custom PC Giveaway
Take a look at how Cooler Master partnered with an American-Filipino influencer to promote their custom-built Shark X PC during the 2024 holidays season.
We're going to take you through Cooler Master's success story and show you how they used Gleam to run a perfectly timed giveaway which drove over 630k+ actions during the holiday season.
Website:
Industry:
Gaming
Gleam Campaigns:
25
Products Used:
Competitions
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Cooler Master is a global leader in PC hardware, known for its high-performance cases, power supplies, cooling solutions, and custom-built systems. For the 2024 holiday season, Cooler Master rolled out one of the most impactful Gleam campaigns of the season — teaming up with YouTuber and TikTok creator @Dinocornel to give away the eye-catching Shark X custom PC.
The Campaign
Cooler Master tapped into the creativity of its partners to engineer the Shark X, a stunning, custom-built PC designed to spark attention across social media and gaming communities. This unique system became the centrepiece of a high-stakes giveaway campaign designed to fuel buzz during the holiday season.
The Shark X campaign showed us how a striking design coupled with a Gleam giveaway can capture attention worldwide. The next chapter of that story will be centered around FreeForm 2.0, our modular, customizable design philosophy, and we're planning future Gleam giveaways to bring that vision to life.
Partnering with a Regional Influencer
To promote the giveaway, Cooler Master collaborated with @Dinocornel, a Filipino-American content creator known for his tech reviews and energetic online persona. His deep fanbase in the Philippines and the United States made him an ideal ambassador to extend the campaign’s reach across key markets.
Execution with Gleam
Using Gleam’s Competitions app, Cooler Master built a viral giveaway campaign that incentivized key brand actions:
- Store visits
- YouTube channel engagements
- YouTube channel engagement
- Social media follows
- Newsletter sign-ups
- Referral shares
The multi-entry format helped maximize user participation while enabling Cooler Master to track and reward specific actions.
Furthermore, entrants received a 15% discount code upon sign-up, along with weekly codes for additional Cooler Master products. This incentive kept newsletter subscribers engaged by the anticipation of further discounts, not to mention driving bonus sales for other products by Cooler Master.
Results That Speak Volumes
Over the course of the campaign, Cooler Master saw a massive spike in traffic, engagement, and brand growth:
- 933,000+ impressions
- 630,000+ verified actions
- 129,000+ engaged users
- 13.81% campaign conversion rate
- 16,600+ new social followers gained
Top Actions Completed
- 🛍️ Visit CoolerMaster Store – 191,129
- 📺 Visit Dino Cornel's YouTube Channel – 127,072
- 📸 Visit Cooler Master on Instagram – 117,942
- 📧 Subscribe to Newsletter – 105,192
- 🎵 Follow on TikTok (@CoolerMasterGlobal) – 73,512
- 🤝 Refer Friends for Extra Entries – 15,311
Top Engaged Countries
- 🇵🇭 Philippines – 42.14%
- 🇺🇸 United States – 21.42%
- 🇮🇳 India – 5.01%
- 🇨🇦 Canada – 3.90%
- 🇬🇧 United Kingdom – 1.83%
Key Growth Takeaways
By combining a compelling product, a culturally relevant influencer, and Gleam’s feature-rich contest platform, Cooler Master activated one of the most successful campaigns on Gleam in recent months. It not only drove impressive engagement but also delivered lasting brand growth over the competitive holiday season.
