Offer visitors a limited-time incentive — like 20% off — when they sign up to preorder your book. You’ll be able to capture leads in real time and follow up with launch updates, rewards, or bonus content.

Template Features

• Triggered popup to offer a preorder incentive
• Customisable message, images, and layout
• Email address capture field with GDPR compliance
• Supports autoresponders, confirmation emails, and countdown timers
• Behavioural targeting based on scroll, exit intent, or specific URLs
• Perfect for authors, publishers, and book marketers

Gleam’s popup tools let you target potential customers already engaging with your content and give them a compelling reason to preorder.

Benefits of a Book Preorder Popup

Capturing leads ahead of launch ensures your audience is ready when your book goes live. This strategy helps you:

• Reduce pressure on launch day with early sales
• Collect high-quality leads with verified contact information
• Nurture subscribers via email until release
• Promote across social media with consistent messaging
• Improve conversion rates with urgency and clear CTAs
• Convert organic traffic into preorders with minimal effort

Who Should Use This Template

This popup is ideal for:

• Authors launching a book or eBook
• Publishers running lead-up campaigns
• Content creators with pre-sale bonuses
• Self-publishers managing direct sales from their own site

Whether you’re preparing for your first title or building a subscriber base for a series, this lead collection strategy is simple and scalable.

Integration Support

This popup works seamlessly with:

• Mailchimp
• Klaviyo
• Sendy
• Other email providers supported in the Gleam Integrations panel

You can trigger this Capture on blog posts, sales pages, or author bios using:

• Scroll-depth triggers
• Specific page URL match
• Exit intent logic

Official Gleam Resources

• How to Promote a Book
• Capture Setup Guide
• Trigger Rules

Frequently Asked Questions