Klaviyo Integration

Klaviyo integration setup instructions for Gleam

Klaviyo is an email service that allows you to send more personalised emails to your customers through smart data decisions. Gleam makes it super easy to capture & send new emails from our campaigns to your Klaviyo account.

Integrating Klaviyo

You can enable Klaviyo Integration on the Pro plan & above. Simply navigate to Settings > Integrations then turn on Klaviyo.

You will then need to add your API key & the name of the default campaign to send emails to.

Connect your Klaviyo API key to Gleam

Enabling the Klaviyo integration under Site Settings will make it easy to use the integration with all our apps.

Custom Field Sync Support

We support the syncing of Custom Fields for Klaviyo through our Custom Field Sync feature, you can set this up via the Custom Field Mapping button when setting up the integration.

Sending Mails to Klaviyo

Once you've activated your integration with Klaviyo you can use Subscribe actions to send emails to any list that you want.

Subscribe to a Newsletter action with Klaviyo integration connected

Sending Phone Numbers to Klaviyo

You can send phone numbers to Klaviyo using our Custom Field Sync feature.

First, you will need to add the Phone Custom Field to your campaign in the User Details tab.

The submitted phone numbers must be in a format accepted by Klaviyo, otherwise the sync will fail.

You can use regex validation to verify the phone number submitted. It should include the country code + the correct number of digits.

Set up a custom field to collect phone numbers

You can then select Setup under Custom Field Mapping in your Subscribe action and map your Phone field to phone_number.

Your Custom Field Mapping should look like this:

Send Phone Numbers to Klaviyo With Gleam Custom Field Mapping

You can then ask users to provide their phone numbers to enter your campaign and grow your SMS list.

Send Phone Numbers to Klaviyo From Your Gleam User Details Form

Testing Your Klaviyo Integration

In order to test if emails successfully send to Klaviyo you need to do the following:

  • Have a competition created with a Subscribe action
  • Ensure that this action is linked to an existing list in Klaviyo
  • Enter the action manually from your competition dashboard
  • The action will become invalidated (since we automatically invalidate admin actions)
  • Go to the Actions tab for that competition, then make your action valid
  • It should appear in Klaviyo within a few minutes
  • If your list requires double opt-in, the user will not appear in the list until they have completed the double opt-in.

Integrating Klaviyo With Capture

You can integrate Klaviyo with our Capture app and send users to Klaviyo lists from your email opt-in forms.

To integrate Klaviyo with Capture you need to go to the Email Integrations tab when creating a Capture and select Klaviyo.

Capture with Klaviyo integration