New Product Launch Promotion Template

This template is designed to help you share a new product announcement in a way that builds anticipation, engages your target audience, and drives adoption on launch day.

Announcing a great product is more than just sending product launch emails—you need to meet customers where they are. By using a customisable popup, you can ensure every website visitor sees your announcement, understands your launch strategy, and feels the excitement of your big day.

This template also supports marketing campaigns, sales teams, and product managers by connecting announcements to actions—whether it’s collecting early interest, gathering feedback, or guiding users to landing pages for more details. It works for both pre launch and live launches, making it versatile for your product roadmap and release plans.

What This Template Does

• Announces your new product launch directly on your site
• Highlights your product release to the right target audience
• Directs users to learn more about the product or service
• Encourages signups or pre-orders to build anticipation
• Complements product launch emails and marketing campaigns

Benefits of This Template

• Creates visibility for your new product announcement on-site
• Builds momentum by engaging users before and during launch day
• Helps sales teams and product managers align around messaging
• Supports successful product launch strategies with real-time promotion
• Gathers interest and feedback to strengthen ongoing product development

Who Should Use It

• SaaS companies announcing a new feature or product release
• E-commerce stores launching new products or services
• Product teams planning a launch strategy tied to a product roadmap
• Marketers running campaigns to support a successful product launch
• Businesses seeking to highlight updates to specific pain points

Official Gleam Resources

• Traction Blog Post – Learn how to gain momentum with customers and measure traction during launches.
• Launch a New Business Blog Post – Practical advice on planning and executing a new business or product launch.

Frequently Asked Questions