Feature Announcement Banner Template

Whether you’re rolling out a new product update, announcing improvements, or highlighting a specific feature, this template helps you instantly share the news with your entire user base.

Announcing new features effectively increases user engagement and accelerates feature adoption. With a customisable popup banner, you can ensure both existing users and new visitors are aware of the value your updates bring. Pairing your announcement with call to action buttons encourages users to explore, sign up, or start using your new features right away.

This approach also boosts your adoption rate by ensuring updates are visible in real time. Instead of relying solely on feature announcement emails, blog posts, or social media posts, you can target users directly on your site with contextual, eye-catching banners.

What This Template Does

• Announces new features across your website with a popup or banner
• Directs users to blog posts, landing pages, or release notes for details
• Engages existing users with timely updates
• Encourages faster feature adoption through clear CTAs
• Complements emails announce and in-app messaging strategies

Benefits of This Template

• Ensures all visitors are aware of your product launch or feature release
• Boosts user engagement with well-timed in-site messaging
• Helps you increase adoption rates by keeping updates visible and actionable
• Provides a scalable way to announce multiple products update campaigns
• Aligns with other channels like email, blogs, and social media posts for consistency

Who Should Use It

• SaaS and app companies running app announcements or feature releases
• Product teams looking to boost feature adoption with in-site messaging
• Marketers creating feature announcement emails or social media posts
• Businesses launching new landing pages to showcase features
• Teams wanting to keep their user base informed and engaged

Official Gleam Resources

• Layouts & Variations Guide – Learn how to customise the look and feel of your announcement.
• Behaviour Rules Guide – Configure triggers to display your banner at the right time.
• Capture Installation Guide – Install your banner on your site with a single line of JavaScript.