Promote your book through trusted word-of-mouth marketing with this powerful book giveaway template. Encourage fans to recommend your book on social media, tag your account, and submit proof to enter for a chance to win.
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Book Recommendation Giveaway
Promote your book through trusted word-of-mouth marketing with this powerful book giveaway template. Encourage fans to recommend your book on social media, tag your account, and submit proof to enter for a chance to win.
This campaign is designed to amplify your reach, increase engagement, and drive book sales by tapping into your readers' networks. Whether you're launching a new title, promoting a backlist gem, or boosting your author branding, this is a smart and scalable book promotion strategy.
Template Features
- Pre-configured user-generated content actions for easy entry
- Photo or video upload to showcase recommendations
- Bonus entries for referring friends via social links
- GDPR-compliant email address collection
- Built-in tracking and moderation tools for review content
- Easily customisable design, branding, and prize logic
- Works with X (Twitter), Instagram, Facebook, and more
Use this template to drive authentic reader endorsements that increase your book’s visibility, generate buzz, and boost long-term discoverability.
Benefits of Running a Recommend-a-Book Giveaway
When readers recommend a book, their voice carries more weight than a paid ad. With Gleam, you can turn that influence into action by rewarding users who post honest content and tag you in it.
You will:
- Encourage loyal readers to act as ambassadors
- Drive free books engagement through social shares
- Increase visibility and reach on targeted platforms
- Collect valuable UGC for future social media posts
- Create opportunities to build your email list
- Boost visibility for your book launch or seasonal campaign
This is ideal for authors, publishers, book clubs, or bloggers who want to run a book promotion without relying solely on paid ads.
Integration Support
This template integrates seamlessly with:
Use social triggers to ensure users tag you, use the correct hashtags, and help increase book discovery with each recommendation.
Official Gleam Documentation
Frequently Asked Questions
Yes — Goodreads giveaways follow structured rules to protect authors and readers, but you must fulfill prize delivery responsibly. Expand to understand the terms and requirements of Goodreads giveaways
Hosting a book giveaway can boost visibility and reader engagement. Choose your platform, set clear rules, and promote effectively.
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How to Set Up This Recommend a Book Giveaway
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Set Up the Entry Action
Choose the “Upload Media” action so entrants can submit a photo or video recommending your book. This helps you gather authentic user-generated content (UGC) that builds social proof and can be reused in your marketing. -
Add a Social Posting Requirement (Optional)
Encourage participants to post their recommendation on social media using a specific hashtag and tagging your account. This spreads your campaign across networks, increasing book promotion visibility.
➡ Learn how to use social media actions -
Enable Referral Sharing for Viral Reach
Activate “Viral Share” to let participants refer friends for extra entries. This increases exposure through word-of-mouth while keeping your cost per lead low.
➡ Use Viral Shares to grow your reach -
Customise the Design and Theme
Match the layout, fonts, and colours of your campaign with your book launch or author branding. Include a compelling headline and prize details to drive engagement.
➡ Customise your template design -
Connect Your Email Platform
Link your form to a provider like Mailchimp, Klaviyo, or MailerLite to collect email addresses and follow up with readers.
➡ Connect an email integration -
Enable Moderation for UGC
Approve or reject entries before they appear in a gallery or draw. This ensures quality and keeps content relevant and appropriate.
➡ Manage media submissions -
Announce the Winner
After your campaign ends, you can use Gleam to randomly select a winner or choose based on merit. Use your blog or social media posts to announce it and close the loop on your promotion.
➡ Learn how to choose a winner -
Publish and Promote
Share the campaign on your blog, in your email marketing, and across social media platforms. Consider tagging relevant book communities and using trending hashtags like#BookTok,#BookRecommendation, or#BookGiveaway.
Help
Similar Templates
Promote your book through trusted word-of-mouth marketing with this powerful book giveaway template. Encourage fans to recommend your book on social media, tag your account, and submit proof to enter for a chance to win.