Goodreads Book Giveaway
Grow your following on Goodreads and connect with fans by running regular giveaways that drive followers and sales.
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Goodreads Book Giveaway
Grow your following on Goodreads and connect with fans by running regular giveaways that drive followers and sales.
Take Your Book Giveaways on Goodreads to Another Level
This Gleam template is perfect for authors who want to give back to their community and let fans win a book or even hundreds of books!
Gleam can also help Authors fulfil other business goals such as:
- Growing a following on Goodreads
- Increase books being added to users Shelfs
- Building an email list to keep your readers updated directly
- Grow and nuture a following on other social networks like Tikok, Instagram or Reddit
- Increase listens of Audiobooks on Spotify, Soundcloud or other audiobook focused social networks
- Increase loyalty of existing fans and get feedback from them via Questions or Polls or encourge users to share the campaigns with friends for extra entries
- Partner with publisher or other authors to do combined giveaways with larger prize pools
- Embed the campaign on your own site to drive more traffic & interest to your other books
Running a book giveaway with Gleam is cost-effective for authors both big & small. It's very easy to set up, and in addition you can easily compliment an existing giveaway being run on Goodreads directly.
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How to Run a Book GIveaway
Running a book giveaway is one of the easiest and most cost effective things an Author can do to increase their readership.
1. Determine How Many Books to Giveaway
If you're just starting out you might keep aside a few books from your print run, but as you scale and see the value that running book giveaways brings to your sales funnel you might consider investing in it as a serious marketing channel - for example when starting out if 250 books gets you break even but you printed 500 then giving away those 250 copies could be more valuable than trying to get people to buy them.
2. Setup Your Author Profile on Goodreads
The first step involves joining the Goodreads Author Program and claiming an Author profile, which is vital for connecting with readers.
3. Determine The Length of Your Giveaway
30 days is normally a good starting point, you might go less for more tactical campaigns that align with a specific date or appearance. You might also choose to go longer to build anticipating for the next big release.
4. Decide How Users Enter
We've given you a blueprint on this template to get started, in this campaign we're:
- Asking users to follow us on Goodreads
- Giving extra entries for joining our Mailing List (which can be hooked up to your email provider of choice)
- Getting users to check out our Instagram, Facebook & YouTube social profiles
- You can send Secret Codes to you emailing list to award them extra entries for their loyalty
- We then award extra entries for referring friends to the giveaway
- And finally the pièce de résistance - extra entries for users that complete everything else
5. Promote Your Giveaway
Make sure to check out our guide for Authors on how to promote your books from more indepth tips on promotion strategies.
6. Draw Winners & Award Prizes
Gleam makes it easy to draw winners for your giveaway.
Lets say you wanted to draw a name out of a hat or award a loyal fan randomly, we also offer a random name picker that allows you to easily do less complicated campaigns too!
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Goodreads Book Giveaway
Grow your following on Goodreads and connect with fans by running regular giveaways that drive followers and sales.