Want to drive more book sales, boost awareness for your latest release, and connect with new readers? This Gleam template helps authors and publishers run a powerful book giveaway that rewards users for purchasing your book, with the bonus of building a referral engine that keeps spreading.

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Overview
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Increase Book Sales

Participants enter by providing proof of purchase (receipt or order number), and you can award bonus entries when they refer friends who also buy. Whether you're selling on Amazon, your own site, or elsewhere, this campaign format is ideal for launching, relaunching, or promoting your backlist.

You can also comply with No Purchase Necessary Laws — Gleam automatically includes a free entry alternative wherever legally required.

Tip

Add Viral Shares to give bonus entries to readers who refer friends, helping you reach new audiences and increase book sales organically.

Template Features

Custom entry field for proof of purchase (receipt or order number)
Automatically includes a free entry alternative for compliance
Viral referral option to reward users who invite others to enter
Great for Amazon, Bookshop.org, or direct sales links
Fully mobile-optimised and GDPR-compliant
Ideal for book launches, relaunches, or promotions

Benefits

Increase book sales during pre-order or launch phases
Reward buyers with the chance to win free books, merch, or bonus content
Leverage referrals to reach more readers
Combine with your book giveaway promotions across Goodreads or Amazon
Build a list of new buyers and potential superfans
Compliant with No Purchase Necessary laws via built-in fallback entry

Who Should Use It

This template is ideal for:

Self-published authors promoting launches
Traditional publishers supporting authors with pre-order campaigns
Indie writers offering signed copies or free books to early supporters
Book marketing agencies managing growth campaigns
Any author running a book giveaway to drive book sales

Integration Support

Official Gleam Documentation

Frequently Asked Questions

Use a popup form to capture reader interest and build an email list before your book launch. Expand this FAQ to learn how to grow your preorder list with Gleam.

Collecting leads before launch ensures you have an engaged list ready to buy and review on day one. Expand to learn why pre-launch lead capture boosts long-term success.

Place your popup on high-traffic pages and use exit or scroll triggers to grab attention. Expand this FAQ to learn how to promote your preorder popup effectively.

Yes—Gleam integrates with email platforms like Mailchimp and Klaviyo to automate your preorder follow-ups. Expand this FAQ to learn how syncing works and what to do with your leads.

Use urgency and incentives like exclusive chapters or discounts to increase popup conversions. Click to learn how to design a book popup that converts visitors into subscribers.

Help

See all

Goodreads Giveaways - Everything Authors Need to Know

How to Run Amazon Giveaways After the Built-In Tool Ended

How To Increase Book Sales With Giveaways

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How to Set Up This Template

Choose the Correct Entry Action Type
Use the custom entry action to collect proof of purchase, such as a receipt number or Amazon order ID.
➡ Explore custom entry actions
Customise Your Design to Match Your Book
Add your cover image, author brand visuals, and headline like “Buy to Win!”
➡ Design your capture
Connect Your Email or CRM Integrations
Collect emails for a launch list, update alerts, or backer follow-ups.
Define Targeting Rules Using Behavioural Triggers
Restrict access by region, set geo-filters, or run time-based offers.
Configure Post-Capture Messaging
Thank entrants and include delivery notes or links to your free books catalog or reader resources.
Install Your Capture Using the Javascript Snippet
Embed on your book page, publisher site, or use a hosted Gleam link.
➡ Installation methods
Test and Promote Your Campaign Across Channels
Share via social media, Goodreads groups, newsletters, and your website. Include terms and conditions to ensure clarity and trust.