Collect heartfelt, user-generated video content with this engaging Mother’s Day video contest template.
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Mother's Day Video Contest
Collect heartfelt, user-generated video content with this engaging Mother’s Day video contest template.
This campaign is perfect for connecting with your audience on a personal level, building brand trust, and showcasing your community in action.
Ask participants to submit a video featuring their mum — baking a treat, unboxing a gift, or enjoying a moment together. You can incentivise entries with prizes and boost participation by encouraging users to share their clips on social media.
To maximise participation, start your Mother's Day giveaway campaign 2–3 weeks before the holiday:
- Australia: Launch in mid-April for campaigns ending by May 11
- United States and Canada: Launch in late April ahead of May 11
- United Kingdom: Begin by early March for Mother's Day on March 30
This timing allows enough runway for social sharing and campaign momentum.
Template Features
- Accepts video uploads or embedded social content
- Designed for mobile and desktop users
- Prebuilt referral and bonus entry options
- Showcase submissions in a gallery or highlight them on your website
- Encourages deep storytelling and user connection
Benefits
- Capture real stories and moments tied to Mother's Day
- Generate authentic content to repurpose across social media
- Strengthen your brand through emotional engagement
- Encourage community participation with shareable entries
- Drive traffic, followers, and new leads through viral reach
Who Should Use It
This template is ideal for:
- Brands in food, wellness, gifting, or fashion verticals
- Creators or influencers looking to run an emotional campaign
- Small businesses offering Mother's Day promotions
- E-commerce brands building a content library with customer stories
- Community-focused marketers or non-profits
Integration Support
Official Gleam Documentation
Frequently Asked Questions
Great Mother's Day giveaway ideas include spa days, shopping sprees, gourmet meals, or personalised gifts that celebrate Mum's.
Use Instagram, Facebook, and TikTok to share your giveaway. Encourage tags, shares, and hashtags to boost visibility.
Integrations
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How to Set Up This Mother's Day Video Contest Template
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Enable Video Uploads as the Primary Entry
Use the “Submit Media” action to allow users to upload short-form videos featuring Mother’s Day celebrations
➡ Media Upload Action -
Customise Branding and Messaging
Use soft tones, warm headlines, and text like “Celebrate Mum in 30 Seconds or Less”
➡ Design your capture -
Promote on Social Media
Encourage users to share their video entries across social media platforms to extend your reach -
Offer Bonus Entries for Referrals
Use Viral Shares to reward users who refer friends to your contest
➡ Referral Action Setup -
Showcase Video Entries or Build a Content Bank
You can display submissions in a Gallery or save the content for your next Mother’s Day campaign -
Draw and Announce a Winner
Let Gleam randomly select a winner from valid entries, or choose manually based on creativity
➡ Announce winners -
Repurpose and Share Winning Content
With permission, feature the best videos across your website, newsletters, and social platforms
Collect heartfelt, user-generated video content with this engaging Mother’s Day video contest template.