How To Promote a Fitness Business With Gleam

Promoting a fitness business can be tough, especially when you're up against established influencers with thousands of followers promoting workout plans, diets, and more. As the market is so saturated, you're going to need innovative and engaging marketing strategies. 

In this guide we have some effective and low cost options for spreading the word about your fitness business and increasing your brand's exposure exponentially. 

We'll offer some useful tips to help you attract and retain customers, increase your brand visibility, drive sales, and connect with your target audience!

Boost your social media presence and drive meaningful actions like mailing list signups and website traffic. This works by offering a chance to win a prize in return for completing the entry requirements.

Engaging your audience through these types of contests can be a fantastic way to increase your visibility and engagement on social media platforms.

Use Gleam to set up a campaign with the actions of you'd like to drive, these could include actions like liking your posts, sharing your content, leaving comments, visiting your website, or viewing your app in the app store.

You can also add a bonus entry if they refer a friend into the giveaway which is another helpful way to increase your reach and get more people to enter the giveaway.

You need to make sure you incentivise people to enter by offering attractive prizes such as fitness equipment, branded merchandise, or free classes. The prize you offer should be closely targeted to your ideal audience so you attract people who have the potential to be paying customers.

It's also good idea to post regular updates on your stories and across all of your social media channels to keep the excitement up and encourage more people to enter.

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Partnering up with accounts with more followers can be a great way to expand your reach.

To do this, you can try sponsoring an influencer to showcase your product on their social media.

This works by offering your product to them as a giveaway prize in exchange for their promotion. As they post about your product on social media, you tap into their follower base, increase your visibility, and boost engagement with your brand.

You do need to make sure their audience matches your target customer, otherwise it won't be very effective.

You can easily set this up with this template

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Fitness businesses thrive off user-generated content, you need to sell real results to get people interested in your product or services. Whether you own a gym, sell a work out program, give nutritional advice, people will want to see examples of your product at work. 

It's hard enough to get people to post your products, but it's even harder to get them to post a photo of something like them working out at your gym or the results they've seen using your workout program. So, the way around this is to incentivise photo submissions with a great reward.

This easiest way to do this is to create a photo submission campaign using Gleam to invite customers to submit their transformations:

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Encouraging your customers to share their fitness transformation photos is a great way to inspire others and provide authentic testimonials for your company and brand. This is a really great idea if you offer things like weight loss programs or have a company related to body building as customers can see real results.

Incentivise submissions by offering rewards and prizes for the best transformations.

Things like free memberships, products from your brand, or personal training sessions are a good idea.

The prize just needs to be valuable enough to make it worthwhile uploading a picture of things like their weight loss transformations online.

Featuring these stories will motivate others to try out your brand. Showcase their success photos on your social media pages and highlight the positive impact your fitness programs have on your customers.

Run a fitness challenge competitions where users have to submit a video or photo of them completing a challenge for a chance to win a prize.

For example, if you sell barbells, you could do a challenge where the heaviest deadlift video submitted wins some weights from your brand.

This is a great way to boost engagement and drive participation by encouraging some fun competition.

Promote the event by sharing the campaign details through your social media channels, email newsletters, marketing materials and in-gym signage. The more visibility the campaign has, the more participants you will attract.

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You could also try a photo submission discount to incentivise people to submit their content.

This works by asking users to either submit a photo directly into the widget, which means they won't have to post it onto their main feed. This method is more appealing to those who don't want to post onto their socials. In return, they unlock a great discount.

However, there's a lot of benefit to people posting onto their social media feed as all their followers will see and this means your business gains visibility.

So, with this template, you have the option to also upload an image from Instagram, Facebook and Twitter with optional hashtag filters. 

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If you're a business owner or marketer, you know that word-of-mouth marketing is powerful, especially in the fitness industry.

Encouraging your customers to refer friends and family to your business can really effectively boost your membership base and bring in more customers.

Set up a referral campaign using Gleam to create a structured program where customers earn rewards for bringing in new members. This makes it easy to track referrals and distribute rewards without having to manually verify everything.

Offer incentives to both the referrer and the new member.

Attractive incentives such as discounts on memberships, free classes, or exclusive access to special events will motivate your existing members and customers to participate and encourage new members to join.

You then need to promote the referral program everywhere so you get the max number of participants and referrals.

You can promote it across your social media platforms, email newsletters, and in-gym signage to make sure your customers are aware of the program and its benefits. The more visibility the campaign has, the more successful it will be.

All in all, a referral program is a fantastic way to leverage your current customer base to grow your business, build community, and increase customer loyalty.

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If you have a fitness app, an awesome way to incentivise downloads is by running a giveaway where contestants can download the app and refer friends for a chance to win.

All you have to do is create a campaign using the template below to encourage users to download and engage with your fitness app.

Make sure you highlight the benefits of your app and the key features on social media and in your campaign so people know what it's all about.

Again, make sure you promote the campaign through your social media channels, email newsletters, website, and in-gym signage, you need to make sure your audience is aware of the campaign and understands how to participate.

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Attract new customers and retain current ones by offering exclusive fitness content available only to those who sign up.

Create an exclusive content campaign using Gleam to set up a platform where participants can access premium fitness content by signing up. This campaign should highlight the unique and valuable content available to members only.

Offer valuable content such as detailed workout plans, nutrition guides, video tutorials, and expert tips that are exclusive to members. Ensure the content is high-quality and provides significant value to your audience.

Promote the campaign by sharing details on your social media platforms, website, email newsletters, and in-gym signage, and make sure your audience knows how to sign up.

Then, allow participants to enter the campaign by signing up for your mailing list or creating an account on your platform.

Incentivise even more sign-ups by offering additional rewards such as discount codes, free trial classes, or branded merchandise. These incentives will motivate more people to join and access the exclusive content.

Follow up with new subscribers by sending a welcome email that includes the exclusive content and additional offers to keep them engaged. This will help build a connection and encourage ongoing interaction with your brand.

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Promote your fitness business by offering discounts to users who complete valuable actions, such as subscribing to your newsletter, engaging with your social media, and sharing their workout experiences.

Use Gleam's template to create a campaign:

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Invite participants to subscribe to your newsletter, check in to your gym on Facebook, visit your social media pages, and share photos of their workouts in return for a discount on their gym membership.

By setting up a discounted membership campaign, you can gate the discount behind meaningful actions that drive engagement and loyalty. 

Another excellent way to promote your fitness business is by offering free trials to users who complete valuable promotional actions, such as sharing a photo or video of themselves working out at your gym, signing up for your email list, and engaging with you on social media.

Use Gleam's template to create a campaign that gates your gym's free trials behind easy but powerful online actions:

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For example, participants can unlock a one-month free trial by snapping a photo at your gym, subscribing to your newsletter, visiting your gym's Facebook page, and following your Instagram account. 

This will not only drive traffic and engagement, but also increase the likelihood of converting free trial participants into paying members.

Now you know everything you need to know about promoting your fitness business with Gleam. These strategies will help you spread the word about your fitness business, grow your mailing list, increase your social media following, and attract new customers. Good luck!