Run an ice hockey competition with Canadian retailers and partner brands to excite fans of Canadian NHL teams.
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Ice Hockey Competition Template
Run an ice hockey competition with Canadian retailers and partner brands to excite fans of Canadian NHL teams.
Drive store visits, social growth, and referrals while showcasing premium hockey gear and ice hockey equipment from trusted partners.
Co-brand the landing page with partner logos and offer a limited jersey drop to the first 100 check-ins to lift foot traffic.
What This Template Does
- Drives shoppers to your hub with Visit a Page (mandatory)
- Boosts local traffic using Facebook Check-In at partner stores
- Builds owned reach via Newsletter Subscribe
- Expands social presence with Follow on Instagram, X/Twitter, Facebook Like, Bluesky, TikTok, and YouTube channel visits
- Adds referral reach through Viral Share
- Captures fan sentiment with a Question about which Canadian team wins the Stanley Cup
Benefits
- Puts partner retailers and brands front-and-centre to increase co-op visibility
- Generates Canada-first engagement around hockey teams and the Stanley Cup Playoffs
- Builds durable channels (social + email if added) and creates shareable UGC moments
- Moves product by aligning prizes with partner ice hockey equipment
Who Should Use It
- Ice hockey retailers and specialty stores in Canada and the United States
- Brands partnering with local shops for National Hockey League (NHL) promotions
- Associations, clubs, and arenas hosting an ice hockey tournament or fan event
Frequently Asked Questions
A 25 Words or Less contest is a creative giveaway where users submit short answers to a prompt. Click to learn how this format improves compliance and user engagement.
Engage fans online with live contests, prediction games, and referral-driven campaigns. Click to learn which Gleam actions keep fans active during events.
The best time to promote your sports event is 4–6 weeks before the date, with peak engagement closer to the event. Click for a promotion timeline.
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How to Set Up Your Ice Hockey Competition
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Select the Ice Hockey Competition Template
Use this structure to activate fans with partner stores.
➡ Select This Template -
Add Partnered Prizes
Include regular-season tickets, jerseys, and gear bundles co-branded with partners. -
Add High-Value Entry Actions
Include Visit (mandatory), Facebook Check-In, Facebook Like, Instagram Follow, X Follow, Bluesky Follow, TikTok Follow, Newsletter Subscribe, YouTube Visit, Viral Share, and the Canadian Team Question.
➡ Configure Supported Entry Methods -
Publish Partner Store List
List addresses and dates for check-ins and demo days. -
Promote Across Channels
Feature Canadian arenas, player storylines, and partner brand spotlights. -
Draw Winners & Announce Results
Use Quick Draws; verify check-ins; publish privacy-safe winners.
➡ Quick Draws & Winners
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Run an ice hockey competition with Canadian retailers and partner brands to excite fans of Canadian NHL teams.