Last Minute Summer Adventure
Launch a last-minute summer vacation sweepstakes to drive traffic, collect leads, and boost brand visibility with one easy-to-use giveaway template. This high-converting summer giveaway campaign is ideal for hotels, resorts, and hospitality brands listed on Booking.com — helping you elevate your brand while giving potential customers a chance to win a memorable travel experience.
- Overview
- How to Use
- Help
- Similar Templates
Last Minute Summer Adventure
Launch a last-minute summer vacation sweepstakes to drive traffic, collect leads, and boost brand visibility with one easy-to-use giveaway template. This high-converting summer giveaway campaign is ideal for hotels, resorts, and hospitality brands listed on Booking.com — helping you elevate your brand while giving potential customers a chance to win a memorable travel experience.
Whether you're closing out your seasonal calendar or launching a flash prize drop, this holiday giveaway template offers a fast and flexible way to run a campaign that works. Designed for the final weeks of the summer months, it's ideal for highlighting a promotional product, re-engaging your email list, or running a timed offer with a travel theme.
Template Features
- Newsletter signup, referrals, and social media actions preloaded
- Supports Instagram, Facebook, X (Twitter), and TikTok entries
- Customisable design with countdown timer and prize visuals
- GDPR-compliant email capture and verified referrals
- Ideal for last-minute summer promotions or product launches
- Integrates with hospitality platforms and affiliate campaigns
With Gleam, you can execute a high quality sweepstakes campaign that builds engagement, drives urgency, and delivers results in under 24 hours.
Benefits of Running a Vacation Sweepstakes
A giveaway is a great way to engage new and returning users, especially when the campaign is tied to a limited-time experience. This type of marketing strategy works well in the United States, Canada, United Kingdom, Australia and abroad, helping you attract high-intent users looking for that perfect last-minute getaway.
You will:
- Highlight a vacation sweepstakes with a compelling prize
- Send traffic to a Booking.com listing, website, or product page
- Gain qualified leads through newsletter opt-ins and social actions
- Encourage referrals with a built-in chance to win
- Promote a holiday theme without waiting for the holiday season
This format also works well if you're testing holiday giveaway ideas ahead of a larger Christmas giveaway or year-end promotion.
Who Should Use This Template
This giveaway template is ideal for:
- Hotels and resorts promoting a last-minute summer push
- Affiliate marketers linking to Booking.com or credit card offers
- Travel creators hosting flash summer giveaways
- Brands testing summer giveaway ideas before a holiday launch
Whether your prize is a travel voucher, experience, or promotional product, this campaign makes it easy to elevate your brand and connect with your target audience.
Integration Support
Gleam supports built-in actions and referral tracking across all major social media platforms:
You can also embed this campaign on your homepage, use a dedicated landing page, or link from social posts and email campaigns.
Looking for more summer giveaway ideas?
Frequently Asked Questions
A vacation sweepstakes is a contest format that gives participants a chance to win a travel prize in exchange for completing actions like newsletter signups or referrals. Click to learn why they are perfect for travel brands and seasonal promotions.
Yes! This template includes actions to visit a Booking.com page and follow relevant social profiles. Click to see how hotels, resorts, and affiliates use sweepstakes to drive bookings.
Offer high-value rewards like a travel voucher, hotel stay, or promotional product bundle. Click to learn how the right prize fuels seasonal engagement and conversions.
Use entry actions like “Subscribe to Newsletter” and “Refer a Friend” to gather high quality leads while also building a social audience for future campaigns. Click to learn how to segment and export your summer giveaway list.
Help
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Set Up Your Campaign
Choose a campaign name (e.g. “Last-Minute Summer Escape”), set your start and end dates, time zone, and terms. Clearly include that participants agree to receive marketing emails and confirm eligibility for international travel or prize conditions. -
Enable Social Logins and Lead Capture
Allow users to enter via email or social media platforms. Add fields to collect names, email addresses, or zip codes — perfect for regional targeting or follow-up emails with related summer months offers. -
Add Entry Actions
Include actions like:- Subscribe to Newsletter
- Visit Booking.com on Facebook
- Follow @bookingcom on X
- Watch a Video on TikTok
- Visit a special landing page or product
- Refer Friends for Bonus Entries
Assign higher entry values to actions that support your current marketing strategy.
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Configure the Prize and Winner Selection
Choose a compelling prize — like a Booking.com credit, a last-minute getaway, or a bundled promotional product. Decide whether the winner will be chosen at random or manually, and communicate clearly how and when the winner will be announced. -
Customise the Design
Use vibrant visuals that reflect the travel theme. Add a countdown timer and style the widget to align with your brand — using beach imagery, adventure icons, or red-white-and-blue accents for a U.S. focus. -
Drive Viral Sharing
Include a “Refer a Friend” action to turn every entrant into a campaign ambassador. Referrals are tracked automatically, helping you generate high quality leads while boosting brand reach. -
Launch and Promote Across Channels
Share your campaign through email, social media, and influencer partnerships. Post teaser content, social media ads, and follow-up messages that remind users of their chance to win. -
Wrap Up and Repurpose Content
After the campaign ends, announce the winner publicly via your email list and social posts. You can also build a recap for your blog or create a seasonal social media wall showcasing the campaign highlights.
Similar Templates
Last Minute Summer Adventure
Launch a last-minute summer vacation sweepstakes to drive traffic, collect leads, and boost brand visibility with one easy-to-use giveaway template. This high-converting summer giveaway campaign is ideal for hotels, resorts, and hospitality brands listed on Booking.com — helping you elevate your brand while giving potential customers a chance to win a memorable travel experience.