Running a last-minute vacation sweepstakes is an excellent way to capture the excitement of summer while creating a sense of urgency around your prize.

A sweepstakes operates by offering an exciting reward, such as a last-minute summer adventure or getaway, in exchange for participants completing valuable actions.

These actions might include following your social media accounts, signing up for your mailing list, or visiting your website.

This approach is a powerful way to generate leads and drive those final sales as the summer season draws to a close.