Celebrate mums around the world and engage your audience with a heartfelt Mother’s Day photo contest.
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Mother's Day Photo Contest Template
Celebrate mums around the world and engage your audience with a heartfelt Mother’s Day photo contest.
This Gleam template makes it incredibly easy to collect beautiful user-generated content that showcases love, family, and real-life moments.
Use this Mother's Day photo competition to boost engagement across your socials and gather photo submissions from Instagram, Facebook, Twitter, or direct file uploads. These can be used as powerful social proof or displayed in a live gallery to create a sense of community.
You can embed the campaign on your site or use a Gleam-hosted landing page — then simply promote the contest through social media posts, newsletters, or influencer mentions to build momentum and capture leads.
To maximise participation, start your Mother's Day giveaway campaign 2–3 weeks before the holiday:
- Australia: Launch in mid-April for campaigns ending by May 11
- United States and Canada: Launch in late April ahead of May 11
- United Kingdom: Begin by early March for Mother's Day on March 30
This timing allows enough runway for social sharing and campaign momentum.
Template Features
- Collect photo submissions via upload, Facebook, Twitter, or Instagram
- Compatible with Gleam Galleries for displaying entries
- Designed to collect UGC and drive viral shares
- Easy to install as a popup, embed, or landing page
- GDPR-friendly and mobile-optimised
Benefits
- Generate user-submitted content for marketing campaigns
- Build emotional connection around a Mother’s Day photo competition
- Drive email signups and increase social shares
- Reinforce brand trust through real stories and visuals
- Grow your list while celebrating your customers and their families
Who Should Use It
This template is ideal for:
- Brands selling gifts, flowers, keepsakes, or beauty products
- Creators or photographers running Mother’s Day photo contests
- Ecommerce stores looking to connect around seasonal events
- Publishers or nonprofits hosting photo-based social campaigns
- Marketers aiming to collect photos for future social content
Integration Support
Official Gleam Documentation
Frequently Asked Questions
Great Mother's Day giveaway ideas include spa days, shopping sprees, gourmet meals, or personalised gifts that celebrate Mum's.
Use Instagram, Facebook, and TikTok to share your giveaway. Encourage tags, shares, and hashtags to boost visibility.
Integrations
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How to Set Up This Mother's Day Photo Contest Template
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Choose the Right Entry Actions
Enable file uploads and allow photo submission via Facebook, Instagram, or Twitter
➡ Explore entry actions -
Customise Your Branding and Theme
Use springtime visuals and heartfelt copy such as “Celebrate Mum” or “Submit Your Best Mother’s Day Moment”
➡ Design your capture -
Collect Entries With UGC Value
Ask users to “Show Us Your Mother’s Day Snaps” and let them upload directly or via social platforms -
Promote on Socials & Email
Drive participation through a dedicated newsletter, social media post, or banner on your site -
Display Submissions in a Gallery
Enable Gleam’s Gallery integration to showcase photos in real time or manually approve first -
Choose a Winner Manually or Randomly
You can pick a winner manually or let Gleam randomly select one from valid submissions
➡ Draw winners -
Announce the Winner and Share the Love
Use your social media platforms or email list to thank participants and close the loop
➡ Announcing winners
Help
Similar Templates
Celebrate mums around the world and engage your audience with a heartfelt Mother’s Day photo contest.