Mother's Day Giveaway Template

Mother's Day is a perfect opportunity to engage your audience with a celebratory campaign, and a fantastic way to do this is by giving away a Mother's Day prize and letting people unlock chances to win by completing various actions that help grow your audience and promote your brand.

With this template, you will be able to grow your email list, increase website traffic, drive engagement on social media, kickstart viral referrals, and more.

What This Template Does

This Mother's Day giveaway template is designed to help you run a successful Mother's Day campaign across social media and your website. Whether you are hosting a Mother's Day sweepstakes, a photo contest, or a competition for Mother's Day, this template gives you everything you need to:

• Promote your brand image while celebrating Mother's Day
• Run a user-generated content competition with custom actions like “Tell us what you love about Mum”
• Offer a relevant day giveaway prize such as a gift card or spa day
• Drive traffic to your website and increase signups through engaging entry forms
• Encourage instant win sharing and social media actions like reposts, follows, and visits
• Improve engagement and reach with viral sharing options

Template Features

• Works across all major social media platforms
• Includes over 10 actions such as newsletter signup, Facebook visits, X reposts, and more
• Custom action for capturing user-generated content (e.g. why they love their mum)
• Secret Code support to reward loyal participants or incentivise campaign visibility
• Mobile responsive and embeddable on landing pages
• Integrates with Gleam’s full analytics and reporting system

Benefits of This Template

• Drive growth with social shares and email collection
• Capture rich audience insights with custom entry forms
• Generate excitement around your brand during the Mother’s Day period
• Reward participation with a meaningful giveaway prize
• Increase exposure using built-in viral features and marketing campaigns
• Collect high-quality user-generated content to use in future promotions

Who Should Use This Template

• Ecommerce brands running a Mother's Day campaign to promote special offers
• Lifestyle or beauty brands offering gift card or spa day experiences
• Influencers or creators hosting mom giveaways for their audience
• Retailers and agencies looking to boost engagement with a Mother's Day comp
• Businesses seeking a ready-to-launch marketing campaign that delivers measurable results

Integration Support

This template supports direct integration with platforms like Facebook, Instagram, and X (formerly Twitter).

You can also connect your giveaway to additional platforms using Gleam’s full suite of supported integrations.

Related Resources

Get inspired with Mother’s Day giveaway ideas to shape your prize strategy and actions.

Learn how to promote your campaign across multiple channels with our contest promotion guide.

Need help choosing a reward? Explore our curated list of giveaway prize ideas.

Frequently Asked Questions