8 Ways to Promote an E-Commerce Business With Gleam

Here at Gleam we've seen a lot of E-commerce businesses use our tools to grow their brands and drive revenue. Our suite of apps are easy to use and incredibly powerful.

So, if you're looking to drive E-commerce growth then running a campaign with Gleam should be at the top of your to-do list.

To show you exactly how our tools can help grow your E-commerce business we're going to take you through some of the most effective promotional techniques that are suitable for online retailers of any size.

Here's what we will run through:

• Run a Giveaway
• Run a Product Launch Campaign
• Run a Pre-Launch Campaign
• Sponsor an Influencer Giveaway
• Partner Up With Other Brands to Give Away Bundles
• Run a Photo Contest
• Use Rewards to Boost Engagement and Drive Sales
• Use Website Popups to Generate Leads and Drive Sales

Let's get started...

A giveaway is a promotion where participants can win a prize by completing actions like following your brand on social media, signing up to your newsletter, or sharing your content.

It’s an epic way to encourage viral sharing, generate word-of-mouth referrals, and get your brand in front of a wider audience.

Giveaways are also brilliant for driving meaningful actions that support your business.

Whether it’s promoting your store, boosting your social media presence, or increasing sales, you can use them to direct attention to key areas.

Ask users to subscribe to your newsletter, visit your store, explore your new collection, or share the giveaway with friends to create a ripple effect of engagement.

Take a look at the template we put together that you can customise for your own giveaway campaign:

If you’re gearing up to launch a new product or brand, a pre-launch campaign can take your strategy to the next level.

This type of giveaway is more targeted, focusing on building excitement and collecting contact details of potential customers or leads before your launch. It’s a fantastic way to make sure your product gets the attention it deserves right from the start.

By running a pre-launch campaign, you’ll create anticipation and build a solid mailing list ahead of time, so you have an engaged audience ready to act when you go live.

It’s the perfect way to start strong, with momentum already on your side.

Take a look at what your campaign could look like with this great template:

Once you’ve built anticipation with your pre-launch efforts, it’s time to capitalise on that momentum with a launch giveaway.

When you introduce a new product, getting people talking about your brand and sharing your content can make all the difference.

A launch giveaway creates excitement and generates buzz right when you need it most.

By encouraging your audience to take actions like sharing your product on social media or tagging their friends, you can maximise visibility and ensure your product gets off to a strong start.

This type of campaign focuses on engagement and momentum, helping your product make a big splash from day one.

Getting an influencer to sponsor a giveaway campaign can be an awesome way to help you reach new customers and build credibility.

This type of giveaway works by providing the influencer with products from your store to use as prizes for the giveaway.

The influencer then promotes the giveaway to their followers, often asking them to complete specific actions to enter, such as following your brand, liking a post, or tagging friends.

This drives awareness of your products and encourages engagement with your store.

You can choose to either host the giveaway on your own platform and have the influencer promote it, or let the influencer run the campaign entirely on their social channels.

In exchange, you can offer compensation in the form of free products, payment, or engagement by requiring that users follow their account as well as yours, for example.

If you're a small business with a tight budget, then co-hosting a giveaway with another brand is a great way to help you tap into new, relevant audiences and gain a whole lot of exposure from potential customers.

By partnering with other brands you'll also be able to build a large prize pool with all of your products which will make the final prize much more attractive.

When you run a partner campaigns, we highly recommend you connect with brands who not only have a wider reach, but also are not directly competing with you. Their products should complement yours, not compete with them.

If you are an established brand, running a photo contest is one of the best ways to engage your customer base and generate a whole lot of user-generated content, which makes for some of the most powerful marketing material you can get.

Gleam Competitions and Galleries work seamlessly together to help you build powerful photo contests and put all the entries on display in a stunning Competition Gallery. Check out our demo 👇

With Gleam's Rewards App you can setup campaigns designed to instantly reward your customers.

You can choose to incentivise loads of different actions, such as asking users to give you feedback and reviews, make a purchase, share your offer with friends, or sign up to your mailing list. It just depends what your goals are.

For example, the template below offers a coupon to use at your store in return for users subscribing to your mailing list, checking out your new product, engaging with you on Facebook, Instagram, and X, or reposting your socials.

You can use our Capture app to create website popups. This is a powerful tool to grow your e-commerce business by engaging visitors and turning them into loyal customers.

Here are the key ways you can use Capture to promote your store:

Welcome new visitors with a discount or gift using pop-ups, bars, or coupons to encourage sign-ups.

Target specific pages, products, or visitor behaviours with tailored offers. You can include location-based shipping notices or limited-time discounts on sales pages.

Retain visitors about to leave with attractive exit-intent popups or greet visitors from specific platforms (like Pinterest) with exclusive offers.

Build excitement and grow your email list before launching your product by offering early bird discounts or exclusive pre-launch rewards.

Now you have some awesome, fun, and engaging campaign ideas to promote your e-commerce business. You're all set to boost engagement, drive sales, generate leads, and create excitement and buzz around your brand!