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Book Launch Discount Reward Template

Use this template to run a high-impact book launch campaign by exchanging a time-limited discount for a verified action.

This book reward grows your audience, boosts book sales, and builds excitement among your target audience ahead of new book releases.

Fans complete your chosen action(s) → the widget reveals the discount code → follow up by email to convert interest into purchases and reviews.

Drive Preorders and Shares
  • Announce the discount to friends and family first, then expand via social media
  • Add urgency with an expiry date or limited redemptions to spike book sales
  • Encourage sampling: ask readers to view an excerpt before unlocking the code
  • Track Results: Use UTM-tagged links to identify top channels and refine your launch party plan

Optimization Tips

  • Keep the unlock to one clear action to reduce friction.
  • Feature a strong CTA near the cover image to highlight the value of the discount.

Template Benefits

  • Converts interest into purchases with a time-boxed offer.
  • Builds a permissioned list for future book releases.
  • Encourages social proof through shares and reposts.
  • Reduces code leakage with claim limits and fraud controls.
  • Works online and at book signing events.

Best Use Cases

  • Preorder campaigns before launch day.
  • Post-launch pushes to sustain momentum.
  • Book signing or author talk incentives for attendees.
  • Visit — Drive qualified purchase intent by sending readers to high-value pages and measuring click-throughs and conversion paths.
  • Subscribe — Build an owned audience for launch day; deliver discounts reliably, nurture with sequences, and increase repeat purchases across future releases.
  • Retweet — Amplify reach through social proof; boost visibility of launch posts and accelerate awareness beyond your immediate followers.

Official Gleam Resources

  • Authors Guide — Step-by-step tactics to plan your book launch, grow readership, and convert interest into sales.
  • Goodreads Giveaways — How Goodreads giveaways drive discovery, reviews, and sustained visibility for new titles.
  • Increase Book Sales With Giveaways — Proven giveaway strategies to lift conversions and expand your audience.

Frequently Asked Questions

How to Promote A Book?

Use a mix of email marketing, social media, author events, and giveaways to effectively promote your book.

How to Capture Preorders For A Book On My Website?

Use a popup form to capture reader interest and build an email list before your book launch. Expand this FAQ to learn how to grow your preorder list with Gleam.

Why Should I Collect Leads Before Launching My Book?

Collecting leads before launch ensures you have an engaged list ready to buy and review on day one. Expand to learn why pre-launch lead capture boosts long-term success.

What’s The Best Way to Promote A Book With A Preorder Popup?

Place your popup on high-traffic pages and use exit or scroll triggers to grab attention. Expand this FAQ to learn how to promote your preorder popup effectively.

Can I Use A Book Preorder Popup With My Email Platform?

Yes—Gleam integrates with email platforms like Mailchimp and Klaviyo to automate your preorder follow-ups. Expand this FAQ to learn how syncing works and what to do with your leads.


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How to Set Up the Book Launch Discount Reward (Book Reward)

  1. Templates
    Start from this template to speed up configuration.
    Rewards Templates

  2. General
    Name the campaign, set optional dates, add Terms & Conditions, language, and fraud level.
    General Settings

  3. User Details
    Collect email (recommended for delivery), set minimum age, and add any custom fields.
    User Details

  4. How to Redeem (Actions)
    Add the required action(s): Visit, Subscribe, or Retweet as defined above.
    How to Redeem

  5. Reward (Discount Delivery)
    Choose Coupon/Code and paste a single code or multiple unique codes; configure claim limits.
    Configure Reward

  6. Post-Redeem
    Reveal the discount in-widget and send a confirmation email with your next CTA.
    Post-Redeem Options

  7. Library (Optional)
    Store cover art, banners, and event assets for reuse.
    Rewards Library

  8. Install & Promote
    Publish where readers already engage to maximize redemptions.

Pro
Book Launch Discount Reward Template

Use this template to run a high-impact book launch campaign by exchanging a time-limited discount for a verified action.

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