Use this template to promote music by offering an exclusive track as a gated Bandcamp download.
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Bandcamp Unlock Reward Template
Use this template to promote music by offering an exclusive track as a gated Bandcamp download.
Fans complete one required action to unlock your track, helping you build hype for a release, grow followers, and convert casual listeners into dedicated supporters.
This flow is simple: complete the action → reveal the exclusive download → continue nurturing with follow-up content.
- Announce the drop on your homepage hero, email list, and pinned social posts
- Add urgency with limited claims or an expiry date
- Bundle extras (e.g., artwork or stems) to raise completion rates
- Track unlocks by source and double down on top-performing channels
Optimization Tips
- Keep the required action count low (one clear step) to maximize completion.
- Use a short, benefit-led headline (e.g., “Unlock an Exclusive Track in Seconds”).
Template Benefits
- Turns listener interest into instant, verifiable unlocks.
- Grows your owned audience for future releases.
- Builds platform momentum and profile visibility on Bandcamp.
- Flexible delivery (private link or file download).
- Works on your site, Linktree, and at live shows with QR codes.
Best Use Cases
- Pre-release hype for an EP or album.
- Post-release conversion of casual listeners into followers.
- Tour, festival, or merch table activations with QR codes.
Recommended Actions
- Follow on Bandcamp — Grow your audience by converting listeners into followers to increase long-term engagement and visibility.
Official Gleam Resources
- Grow on Bandcamp— Practical tactics to build supporters and protect revenue share.
- SoundCloud Growth Guide — Cross-platform strategies to scale a music audience.
- Artists Guide — End-to-end playbook to promote music with Gleam.
- Festivals Guide — Ideas to adapt for tours, shows, and live activations.
Frequently Asked Questions
Use contests, mailing lists, and platform cross-promotion to grow your Bandcamp fanbase. Click for tactics that attract high-intent listeners.
Promote your music by building a fanbase, running giveaways, and sharing across platforms. Click to learn how Gleam supports Bandcamp promotions.
Track redemption rate, list growth, and post-click sales to evaluate campaign success. Click to see how to track coupon ROI using real-time tools.
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How to Set Up the Bandcamp Unlock Reward (Exclusive Track Download)
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Start from the Bandcamp Unlock Template
Create a Rewards campaign tailored for an exclusive track unlock.
➡ Rewards Templates -
General Settings for Your Release
Name the campaign, set optional dates, define terms, language, and fraud controls.
➡ General Settings -
User Details for Delivery
Decide if login is required and collect the fields you need (for example, email for updates).
➡ User Details -
How to Redeem (Add the Bandcamp Action)
Add Follow on Bandcamp as the required action for the unlock.
➡ How to Redeem -
Configure the Reward (Exclusive Track)
Deliver a private download link or file for the track; set claim limits to prevent leakage.
➡ Configure Reward -
Post-Redeem Messaging
Show the download in the widget and send a confirmation email with your next CTA.
➡ Post-Redeem Options -
Asset Library (Optional)
Store cover art, banners, and visuals for reuse across future drops.
➡ Rewards Library -
Install & Promote
- Run in a Tab: /docs/rewards/installation/tab
- URL/iFrame: /docs/rewards/installation/url
- Embed on Your Site: /docs/rewards/installation/embed
- QR Code: /docs/rewards/installation/qr-code
- Linktree: /docs/rewards/installation/linktree
Help
Use this template to promote music by offering an exclusive track as a gated Bandcamp download.