Campaign Strategies For International Women’s Day

International Women’s Day is held each year on the 8th of March, and it's a time to recognise women’s achievements and highlight ongoing progress.

For brands, it’s also a chance to show what you stand for.

Audiences expect businesses to engage with social issues in a genuine way, and IWD offers a meaningful moment to do that.

It’s not about ticking a box. The most impactful campaigns share real voices, tell real stories, and offer something thoughtful.

Done right, it builds trust and lasting engagement.

We will show you how you can you can run inclusive, interactive campaigns that align with your brand values.

Here are 10 ideas to help you get started.

Encourage your audience to celebrate the women who’ve made a difference in their lives, whether that’s a friend, mentor, colleague, teacher, or changemaker.

Invite people to submit a short nomination explaining why this person inspires them.

You can reward both the nominator and nominee, and feature selected stories on your social channels to spotlight real voices and experiences.

Run a photo contest that invites your audience to share images of the women who inspire them, whether it’s a family member, colleague, public figure, or friend.

Ask participants to include a short caption explaining their choice.

Display the submissions in a public gallery, highlight standout entries, and consider enabling voting to get your community involved.

International Women’s Day is about real stories, not just big names, but everyday moments that deserve to be seen and heard.

Ask your audience to share a personal experience: a time they overcame something, backed someone else, or challenged what was expected of them.

It’s a way to connect on a human level and recognise the things that often go unspoken.

You can collect entries as text, video, or audio.

Share a few (with permission) to spotlight different voices, and offer a small prize to encourage people to get involved.

Team up with women-led businesses to run a joint campaign that highlights their products or services.

You could co-host a giveaway, feature each other’s work, or share content across your channels.

It’s a simple way to support women entrepreneurs while expanding your reach and introducing your audience to something new.

Get people thinking while they take part.

Create a short quiz with questions about women’s achievements, from historical milestones to overlooked figures and pop culture moments.

It’s a fun, low-barrier way to engage your audience while sharing something meaningful.

You could reward high scores with entry into a prize draw or simply share the results to spark discussion.

Combine a time-sensitive offer with a giveaway to drive both sales and engagement.

Offer a limited-time discount code and give customers the chance to win a prize when they buy, refer a friend, or share the campaign.

It’s a simple way to reward action and build momentum during your IWD promotion.

Run a hashtag challenge to get your audience posting and talking in their own words.

Ask people to share a story, photo, or moment using your custom IWD hashtag, whether it’s about someone they admire, a cause they care about, or a small win worth celebrating.

It’s a simple way to increase reach, create a sense of community, and show your audience you’re not just posting, you’re listening.

You can feature standout posts or offer a small prize for the most creative entry.

Use your email list to do more than promote, make it a space to spotlight real people.

Create a short email series that highlights inspiring women connected to your brand, from team members and customers to creators and collaborators.

Include quotes, short stories, or behind-the-scenes features that show who they are and what they do.

It’s a great way to build connection and share something meaningful directly with your audience.

You can still include a giveaway as a thank-you for subscribers, but keep the focus on storytelling.

Use International Women’s Day as a moment to recognise the women behind your brand.

Invite team members to share their own thoughts, whether it’s what the day means to them, challenges they’ve faced, or advice they’d give to others.

These can be shared internally or featured on your channels (with permission).

It’s a simple way to bring real perspectives to the front, while showing that your celebration starts from within.

The best International Women’s Day campaigns are simple, thoughtful, and easy for people to engage with.

It’s not about doing the most, it’s about doing it well.

Whether you’re inviting nominations, collecting stories, or running a giveaway, here’s what you can do with the right campaign tools:

• Combine social actions, forms, or viral referrals in one campaign
• Collect user-generated content and showcase it in a gallery
• Track entries from Instagram, TikTok, or Twitter
• Add custom terms, privacy messaging, and email opt-ins
• Easily embed campaigns on your website or link from social

It all helps you build a campaign that feels genuine and reflects your values, whether you're a small business or a global team.