International Women’s Day is celebrated globally on March 8, and it’s the perfect opportunity to run a campaign that spreads positivity while also generating valuable user engagement.
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International Women's Day Photo Contest
International Women’s Day is celebrated globally on March 8, and it’s the perfect opportunity to run a campaign that spreads positivity while also generating valuable user engagement.
To make the most of the moment, we recommend launching your contest around mid-February to build momentum, collect submissions, and boost visibility in time for the event.
Use this Gleam template to run an inspiring International Women's Day photo contest where users upload a picture of a woman who inspires them. Whether it's a friend, family member, teacher, or mentor, this UGC-driven campaign helps you collect powerful stories while driving brand engagement.
It’s a heartfelt way to engage your audience, generate leads, and collect authentic user-generated content that can be reused for future storytelling or social proof.
Use Viral Shares to give bonus entries to users who refer their friends and spread even more positivity this International Women’s Day.
Template Features
- Upload-based photo entry to celebrate inspiring women
- Bonus entries for newsletter subscriptions and referrals
- Fully mobile-optimised and GDPR-compliant
- Option to display submissions on a live gallery or social media wall
- Perfect for community-driven brands or purpose-led campaigns
Benefits
- Celebrate International Women’s Day in a meaningful and shareable way
- Collect and showcase real user-generated content
- Build goodwill while also growing your lead list
- Boost visibility and increase reach through social referrals
- Run a campaign that reflects your brand values while engaging your audience
- Turn a global moment into a lasting brand story
Who Should Use It
This template is ideal for:
- Lifestyle, wellness, and beauty brands running purpose-led campaigns
- Publishers and content creators looking to highlight community stories
- Nonprofits, schools, and advocacy groups supporting International Women’s Day
- Ecommerce brands looking to run a sweepstakes tied to a social cause
- Social media teams creating visual storytelling moments
Integration Support
Official Gleam Documentation
Frequently Asked Questions
To pick a winner for your photo contest, you can either draw winners randomly, manually through a judge panel, or by popular vote from an audience.
You run a photo contest on Instagram by setting rules, creating a hashtag, promoting it, and selecting winners.
You enter a photo contest on Instagram by posting a photo that follows the contest rules, using the hashtag, and tagging the account.
Help
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How to Set Up This International Women’s Day Photo Contest Template
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Choose the Correct Entry Action Type
Use the Media Upload action to collect image submissions from users. Ask for a short caption or story explaining why the woman in the photo inspires them
➡ Explore media actions -
Customise Your Design to Match the Campaign Theme
Use International Women’s Day colours (purple, white, green), a celebratory headline, and a CTA like “Upload a photo of a woman who inspires you”
➡ Design your capture -
Connect Your Email or CRM Integrations
Collect email addresses for post-campaign follow-ups, winner notifications, and future offers -
Define Targeting Rules Using Behavioural Triggers
Target by region or language if your campaign is global or focused on a specific audience segment -
Configure Post-Capture Messaging
Thank users for their entry, provide an estimated timeline for announcing winners, and consider sharing uplifting entries through your own feed -
Install Your Capture Using the Javascript Snippet
Embed it on your homepage or use a Gleam-hosted link shared via Instagram bio, stories, or your email list
➡ Installation methods -
Promote Your Campaign Across Channels
Use social media, newsletters, or on-site banners to reach your audience. Encourage users to tag friends or mention your brand when they share their entry
Similar Templates
International Women’s Day is celebrated globally on March 8, and it’s the perfect opportunity to run a campaign that spreads positivity while also generating valuable user engagement.