Research and Benchmarks
Benchmarks and findings from Gleam campaign data, so you can see what typical campaigns get and plan yours from real numbers.
Gleam Giveaway Benchmarks 2026, Edition 3: User Generated Content
Data from 5,922 Gleam UGC giveaways on what arrives, which setups collect it, and how many entrants it costs.
Gleam Giveaway Benchmarks 2026, Edition 2: Viral Share
Typical paid Gleam giveaways with refer-a-friend got 7.5% of entrants from referrals. Benchmarks from 4,219 campaigns.
What a Bigger Giveaway Prize Buys
Gleam research on how prize value, audience fit, entry actions, and plan tier shape results, so you can budget prizes.
December Giveaway Statistics From 117,206 Campaigns
December holds 10.4% of giveaway launches. Data from 117,206 campaigns on how its timing, prizes, and actions differ.
Five Giveaway Statistics Worth Acting On
Five findings from Gleam data, from how your next giveaway compares with your last to how many actions to ask for.
Every report says which campaigns it covers and how the figures were measured. Compare your own results on your campaign's Reporting tab.
Half of the upload actions on Gleam giveaways collected fewer than 11 photos or videos, and a quarter collected more than 81. The number depends almost entirely on whether the upload is the whole giveaway or one of many ways to enter.
Yes when the upload is the point, and no when it is one tile among many. On Gleam's Business plan, a two-or-three-action UGC giveaway reached a third of the Entrants of a comparable giveaway without one, while thirteen-action giveaways reached the same number either way.
On the typical paid Gleam giveaway with a refer a friend action, 7.5 percent of entrants arrived through a referral, about 1 in 13. The middle half of giveaways sat between 3.4 and 15 percent.