Lead Generation and Email Marketing
How to grow an email list with giveaways, lead magnets and popups, then keep new subscribers engaged after the campaign ends.
How To Get More From Your Giveaway Subscribers In Mailchimp
Learn how prize choice, timing and Mailchimp segments can keep your giveaway subscribers engaged after they enter.
How To Use Email Integrations In Your Giveaway (Not Just Collect Emails)
Use email integrations for welcome emails, better data and audience organization, not just to collect giveaway emails.
How To Explode Lead Quality And List Growth With Gleam + Emma
Learn how to collect leads with Gleam giveaways and use Emma emails to turn contest entrants into engaged customers.
7 Ways to Use Surveys to Improve Your Marketing
Use surveys to learn what customers want, spot funnel friction and guide content, product and retention decisions.
How To Use Coupon Codes To Drive More Sales
Learn how to use coupon codes to grow your business, engage customers, and avoid common mistakes.
How to Increase Event Registration and Drive Attendance
Improve event registration with user-friendly tools, popups, rewards and giveaways to drive signups and attendance.
Marketing Strategies to Boost Customer Engagement
Use lead capture forms, giveaways and rewards to lift engagement, build loyalty and turn data into long-term growth.
How a Custom 404 Error Page Can Turn Lost Visitors Into Leads
Learn how to turn your custom 404 error page into a conversion tool using Gleam.
Drive More Actions With Tiered Coupons Codes
Use tiered coupon codes to boost order value, increase loyalty, and drive smarter sales without relying on deep discounts.
50+ Email Marketing Ideas For Driving Action & Engaging Leads
Take a look at 50 of the best ideas you can use to take your email marketing to the next level.
How To Grow Your Substack Newsletter
Grow your Substack subscribers with referral rewards, plus tips for growing your social following too.
How to Grow Your Business Using Discount Codes
Learn how to use different types of discount strategies to grow your business!
Popup Ideas to Grow Sales and Collect Emails
Explore high-converting popup ideas designed to collect email addresses, reduce cart abandonment, and capture leads.
30 Best Lead Generation Strategies for Business Growth
Use 30+ lead generation strategies to grow your customer base, engage qualified leads, and turn interest into action.
Drive Customer Retention With Post Checkout Coupons
Use post-checkout coupons in Gleam to bring customers back, keep them happy, and drive more repeat sales.
How Our Customers Sell More Products With Incentivized Coupons
Turn your promotion codes or discount coupons into a revenue-driving engine by incentivising them.
Simple + Effective Content Upgrades For E-Commerce Stores
This technique focuses on creating simple lead generating content upgrades for any E-Commerce store.
E-Commerce Coupon Tactics: Convert Visitors Into Customers
See how coupons and promo codes on your e-commerce store can turn more website visitors into paying customers.
How to Use Email Marketing to Increase Sales
We explore the best ways to drive revenue and sales from your email list.
Triggering Opt-in Forms Based on CSS Selectors
Trigger opt-in forms based on the presence or contents of CSS Selectors on your page.
Using Coupons to Drive Sales From Contest Entrants
Use this simple tactic to convert contest entrants into customers and drive sales with your next campaign.
Best Practices to Implement Opt-In Forms in E-Commerce
We've broken down the different ways you can collect emails addresses for your E-commerce store.
Create Content Upgrades or Lead Magnets Easily
Learn how to create Lead Magnets into your content to incentivize opt-ins for your newsletter.
How to Set Up Exit Intent Popups in 5 Minutes
Set up exit intent popups on your website in about 5 minutes, with no code, and catch visitors before they leave.
How We Increased Our Email Opt-ins By 1000%
See how we raised email opt-ins by 1000% with targeted forms, smart incentives, and GDPR-safe practices.
20 Effective Email List Growth Tactics for E-Commerce
Build a stronger email list with growth tactics made for e-commerce, so you can turn more subscribers into buyers.
Practical Ways to Use Lifecycle Emails to Get More Customers
Join us as we explore how to delight your customers using transactional and lifecycle emails.
Capture Emails With Pre-Launch Landing Pages: Examples & Recommended Tools
Explore techniques and tools to build a launch page that converts visitors into subscribers.
Gleam sends every entrant to your email platform, including Klaviyo, Mailchimp and HubSpot. Add an email signup Action to a giveaway, or capture leads on your site with a Gleam Capture popup or banner.
Yes. A Gleam Capture with the On Exit rule shows your signup form when a visitor looks about to leave, and the Subscribe Action sends the email to your provider.
You can collect emails for marketing using opt-in forms, gated content, and online contests or giveaways.
After capturing a lead with Gleam, you can automatically send it to your email marketing platform or CRM to trigger follow-ups, segment audiences, and convert interest into customers.